Where there is Zendaya is trending. The actress was the plus photographer at the opening party of the Nita Mukesh Ambani Cultural Center of Mumbai. The content dedicated to the event that she uploaded to her IG profile has touched the 8 million likes and generated 18 thousand comments in 48 hours.
The gala he attended Zendaya (the youngest actress to win an Emmy in 2020) happened a few days after the historic event organized on site by Dior. For the first time the maison directed by Maria Grazia Chiuri (creator of the clothes worn by Chiara Ferragni in Sanremo) presented her collection in Asian country.
The commercial impact of the project is second only to a similar initiative done in 1988 by Laura Biagiottithe first Italian stylist a parade in China.
Why Indiain recent months, is become the destination of the most glamorous pilgrimages?
The country of the greats economic contrasts is the hub of largest business investments.
The announcement of the opening, on site, of the first shop of the Apple (project initially planned before the start of the recent pandemic). India, TechCrunch points out, is – to date – the second largest internet market in the world.
In India is also investing in Google which will develop the program in the country that will allow patients and professionals to read the doctors handwriting.
The country attracts companies from the west but also from the east. On One Impressions, the leading influencer marketing platform in the country, has invested in Krafton. The South Korean company has spent more than 10 million dollars.
The contemporary centrality of the country does not depend only on who arrives or invests in India.
India is increasingly present in the media of other countries
In addition to being the protagonist of the first part of the 2023 edition of Beijing Expressthe Sky adventure game conducted by Costantino Della Gherardesca and Enzo Miccio, India returns to the radio music programming.
Between 50 most streamed songs from m2othe radio of the Gedi group directed by Albertino, is also there Guddi Riddim by French DJ Snake which has sampling based on indian music.
The conditions are all there to finally see one news in the field of influencer marketing.
Who will be the first agency to adopt this trend and invest in an Indian creator?
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