Michael Jordan’s entrepreneurial spirit shines as brightly as his basketball prowess. Even before he stepped onto the NBA hardwood, he showed off his innovative thinking with an industry-changing deal with Nike. In addition, after retiring, Jordan was still immersed in various careers. Recently, he teamed up with Luka Doncic again via Jordan Brand. Following last year’s successful launch, Jordan has just launched the Luka 2 . What’s truly fascinating is the imaginative approach the brand took to promote the sneaker.
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Just days ago, Luka and Jordan orchestrated an unprecedented event – a basketball game at the heart of Slovenia’s picturesque Lake Bled. The brand continues to push the boundaries of creativity. Now, the dynamic duo is gearing up for their next captivating endeavor.
Jordan and Luka Doncic hit the track together
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Michael Jordan’s passion for racing dates back to before he joined the Bulls. Even after retiring from the NBA in 2003, MJ still had a passion for racing in NASCAR. In 2020, he fulfilled a lifelong dream and became the majority owner of NASCAR Cup Series team 23XI.
As part of their ongoing sneaker adventure, MJ and Doncic have now decided to venture into the world of motorsports. As a result, a souped-up Camry model can be seen featuring vibrant Lime Green Luka Doncic trim.The idea was to coincide with his upcoming fancy shot Color matching. That sight will be witnessed this weekend at Texas Motor Speedway.
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Just like the sneakers, the racer comes in a playful neon color scheme. Jordan appears to be doubling down on his efforts to improve Luka Doncic. After all, Doncic has shown unwavering loyalty to Jordan over the years. While LeBron James has pursued his sneaker line, Doncic has remained steadfastly loyal to Jordan over the years.
Eight months after marriage news broke, Michael Jordan’s 32-year-old son flew away from Larsa Pippen for a 4,280-mile trip
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In 2020, Michael Jordan joined forces with three-time Daytona 500 winner Denny Hamlin to form 23XI Racing. In addition, as one of Toyota’s official sponsors since February 2022, the Jumpman flag proudly adorns the No. 45 car.
Jordan and Donik host a tournament on floating basketball court
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To launch the highly anticipated Luka 2 Lake Bled edition, Jordan and Doncic made sure to start where it all began – Lake Bled itself. Together, the two planned a 3×3 basketball tournament that featured a floating court on a lake. The purpose of the event was not only to unveil sneakers, but also to highlight the natural beauty of Doncic’s hometown. In addition to being the face of Jordan Brand, Luca is also an active member of the Slovenian Tourism Board.
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WATCH THIS STORY: After sunbathing all weekend, ‘traumatized’ Larsa Pippen officially no longer takes Michael Jordan’s comments about Marcus, 32
Nestled in the heart of the Slovenian Alps, Lake Bled is a stunning place in northwestern Slovenia. It takes its name from the nearby town of Bled. Beyond sneakers and basketballs, the event celebrates Slovenia’s glory. In addition to the thrilling 3×3 competition, the event also included an exciting slam dunk contest, which attracted enthusiastic cheers from fans.