all new brand trends

For Miuccia Prada “now is not the time for meaningless fashion” – not that there was any doubt about it. Fashionista’s creative and intellectual work, in the tradition of now-forgotten industry criticism, can be interpreted on two different levels of reading: on the one hand, a multi-layered and adult ecosystem Pradaon the other, the explosive coldness of middle age, sexual tension, boredom turning into energy. a la Miu Miu. A bored but fully clothed mother struggling with the existential problems of the Milanese bourgeoisie, told in film by Michelangelo Antonioni, a privileged (but rebellious) daughter not knowing about yours cool a little intellectual. However, one of them is the aesthetic basis of general reflections: the Prada workers’ uniform, school uniform from Miu Miu.

When Miuccia Prada founded Miu Miu in 1993, she had in mind a more spontaneous and instinctive creative project compared to Prada, drawing inspiration from his student years at the height of 1968 – “If I think about it three times, I’ll stop.” the creative director herself explained. However, the success and excitement around the brand came immediately after the pandemic period, when Miu Miu acquired the characteristics A a creative hub in which maniacal cool hunters and sophisticated zeitgeist interceptors operate. A cultural and aesthetic spirit that will arrive in a completely unexpected way in 2021 in the form of trousers, sweaters, shirts, blazers, suits(“the absolute archetypes of everyday clothing” read on the brand’s website) very short haircuts from the spring-summer 22 collection. It was from this moment that fragments of Miu Miu scattered everywhere: on billboards, on the covers of all magazines, on the bodies of all celebrities, on the red carpet and on the wish lists of seduced (and abandoned) in 2007) men. with the latest menswear collection SS08) from the idea of ​​showing off the sexiest uniform of the 20s of the 21st century. Miu Miu becomes the simultaneous translation of the term “viral” for clothing, chosen by Lyst as the brand of 2022 and is still confirmed as the most popular according to the latest report developed by the online shopping platform. Let’s look back at the last two years of recovery trends and most significant subjects according to the aesthetic imagination of the brand.

Short uniform

In the midst of the 2000 revival, Miu Miu’s SS22 collection was an antidote to apparent nonsense the return of the low waist – an orientation to reality that allowed us to think deeply about why fashion again turned to the direct source of the 2000s. The answer was as simple as it was disarming: trim the edges of the garment while keeping its authority intact. and a change in his relationship with the body. Never in the history of covers and editorials presented by fashion magazines around the world has there been so much solidarity in the desire to give space to a cropped uniform consisting of a woven sweater, a light blue shirt and a miniskirt in shades of beige.

Dancers

Immediately after this, in the FW22 season, it was the turn of powder pink, powder blue or milky white ballet flats – all that was needed was elastic with a logo and silk satin. catapult a pair of shoes into the TikTok trend sorter. Generation Z is so fascinated by it that they decide to give it a name to create a situation between the world of fashion and the world of dance, better known as #balletcore (hashtag has 1 billion views on TikTok). Between fit checks and editor-reviewed buying guides, there’s a boom in brand searches and the hunt for the perfect dupe on TikTok, according to Lyst.

Biker boots

To be able to talk about anxieties, monsters and the unconscious, Miuccia Prada’s work could not stop at ballet flats and sport-chic miniskirts with visible underwear – biker boots combined with double-belted leather trousers, distressed aviator bombers and sweaters in diamonds like Pure girl uniform alter ego. While even Kim Jones couldn’t resist sweaters, biker boots have become a cult item for Gen Z and celebrities. The men who demanded unspecified attention from the brand were not only put on the catwalk during the FW22 fashion show, but also played a crucial role in identifying the trickster most faithful to the original.

Wander bag

If Miuccia Prada’s revolution includes miniskirts, leg warmers, flats and biker boots, the iconic accessory cannot be missed. Miu Miu chooses one mini hobo in quilted nappa leather, whose stitching was achieved through the skill of combining leather inserts, wadding and elastic fabric. For Lyst, who has already heralded the success of the Wander bag in 2022, as well as for celebrities such as Emily Ratajkowski or Sydney Sweeney (whom the brand invited to sign the Miu Wander advertising campaign), this is a true it-bag.

Cardigan and underwear as pants

“A glance is a window for thinking” is a phrase extrapolated from the Miu Miu website to describe part of the creative process behind the FW23 collection. One way to explain how a serious-looking cardigan can fit perfectly with knit tights and underwear instead of regular trousers, or how pair of glitter briefs can serve as the basis for the entire style. The litmus test was the red carpet of the 2023 Venice Film Festival, where among the many looks seen and reviewed was the olive green cardigan worn by Emma Corrin with matching underpants, it seemed like the most revolutionary gesture since we became addicted to quiet luxury. In just 24 hours, searches for Miu Miu briefs increased by 170% on fashion data researcher Lyst.

Le Church and New Balance

Their debut on the Miu Miu runway took place last year, but we found them on the show during last Fashion Week. The brand’s collaboration with New Balance has produced some of the most popular sneakers of recent months, a deconstruction project and going back to 574 who plays with jeans and ends up at the last show in beige suede and brown leather laces. Likewise, the most recent cooperation with the church also brought to the fore the brogue, a classic school uniform look that, while in the FW24 collection Mia Goth and other models wore a classic and buttoned-up look, in the SS24 collection it was styled in a deliberately hasty way, emphasizing its youthful appearance.

Topsiders

We come to the brand’s latest collection – SS24. “Prototypical clothing ideas full of meaning. Men’s swimwear, sportswear, evening suits, vintage New Balance 530 Shanghai by Church’s underwear, elegant suits with embroidery and brocade” read on the official website of the brand. But if we really have to choose the most unexpected combination, then the choice can only fall on suede boat shoes in combination with unbuttoned polo shirt With plaid shirt brought underneath. He knows something about it Troye Sivan which, like everything Miu Miu touches, goes viral in the blink of an eye.