Also in Italy is the Barbie mania: ice cream and pizza are born.

In Italy, after the film’s release in cinemas and success at the box office, he depopulated. barbie handsas much as one ice cream parlor in rome created the taste ad hoc.

Barbie hobby after movie

AND barbie mania after the film’s release Greta Gerwigdedicated to the famous fashion doll from Mattel performed on the big screen Margot Robbie. Movie for these weeks of programming recorded best-seller. Greta Gerwig entered the history of cinema as the female director who collected the most at the box office.

To spread the Barbie mania, the film starring Margot Robbie as Barbie became a blockbuster around the world.

The film also launched a fashion that sees Pink color as the absolute protagonist, many women go to the movies in pink outfits. Fashion, makeup, food, accessories wanted to pay homage and exploit barbie mania production facilitiesad hoc. Many operations marketing implemented.

Success in Italy

Even in Italy the success is spreading. It’s an undeniable phenomenon of the moment, involving the world of music (with a soundtrack signed by great collaborations, from Dua Lipa to Billie Eilish), as well as the world of fashion and influencers from Claire Ferragni to Kim Kardashian. To bring a bit of the magical world of Barbie, we partner with the most important companies in the Fashion System.

Even the big Italian fashion brands wanted to take part in this phenomenon. Earlier then others Schiaparelli whose progenitor, Elsa Schiaparelli, made history with her inventions, beginning with shocking pink. Also there Superga gave birth to a collection of shoes. In addition, Margot Robbie at various presentations wore a suit that transforms into an evening dress redesigned by Gianni Versace; Moreover, Emilio Pucci inspired the fantasy of one of the dresses worn in the film.

Barbie, the Mattel doll, the undisputed star of our society for centuries

The seventh Italian Dolls Convention took place in Milan.

A few days ago, the Barbie mania arrived in Milan for the seventh edition of Iitalian puppet convention, the event is organized for collectors, enthusiasts and curious to learn more about the world of dolls, get to know each other and have fun.

The collections were presented on the hot pink runway of the Melià Hotel, which hosted an event that included fashion shows featuring Disney princesses,

Ice cream flavor dedicated to Barbie in Rome

Ice Cream Fatamorgana”, an ice cream shop in Rome wanted to ride the fashion of the moment by creating a special fragrance dedicated to the doll. The taste is clearly pink, and it’s called Barbie Chard. Natural pink comes from beet cooked in the oven, paired with mascarpone, light chocolate and fluffy quinoa.

The ice cream flavor dedicated to Barbie is made from boiled beets; pen hole

Perfection, which was immediately appreciated by girls and teenagers who wanted to try this fragrance, inspired by the doll of their dreams, by all means.

There Pizza Barba Chard

TO Materapizzeria Pizza round, also created a pizza inspired by the doll and movie phenomenon. It’s about Pizza Barba Chard made with fiordilatte mozzarella, boiled ham tagliatelle, beetroot and ricotta mousse and sweet chili peppers. A success is also declared here.

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