Amazon Prime Video is about to launch a second season of “TNF in The Shop,” Front Office Sports has learned.
The backup broadcast will return on October 12 during Prime’s coverage of the Kansas City Chiefs vs. Chicago game. Denver Broncos game, said Paul Rivera, co-creator of the Emmy Award-winning show and chief brand officer of SpringHill.
A-list guests expected this season include executive producers LeBron James and Maverick Carter, as well as comedy legend Will Ferrell. (Expect James, Carter and Rivera to preview their returns at halftime of tonight’s game between the Washington Commanders and the Chicago Bears).
Guests on last year’s “TNF in The Shop” included James, Carter, Jamie Foxx, Odell Beckham Jr., Jalen Ramsey, Rob Lowe and Dez Bryant.
“We’re having fun. We love talking about football – and we really are,” Rivera told Front Office Sports. “LeBron, Marv and I joked that if Amazon wasn’t our partner and there were no stores, we would still be doing this. Right from the comfort of our homes. The conversation was pretty much the same.”
During the first season of TNF in The Shop, Rivera & Co. learned how fast and intense live television can be. They will apply these lessons in their second year.
“I’ve learned that when there’s live television, the game is a lot faster – as silly as that sounds. But I would say we’ve learned that having a great partner, being prepared and keeping our brand The benefit of authenticity,” Rivera said.
“That was the first thing Amazon told us in our first meeting. ‘Hey, we want to work with you because you’re ‘The Shop.’ ” We don’t want you to try to be another reporter or broadcaster. Be authentic to you. Be a real “shop.” I think when we hear that, we feel great, we feel relieved. I think if we learn If anything, it’s that as long as we stay true to ourselves, we’ll be fine.”
Last season, the show’s national audience learned how much four-time NBA champion King James loves the NFL. Rivera was always impressed with his co-star rattling off facts and statistics about players and teams.
“He understands football to a level that I’ve never seen before. So that’s always interesting to me. To see him in that element, which is an element that people don’t see him in. A closer look. It’s so cool that LeBron James’ genius and beautiful soul — off the basketball court — surrounds his other passion for football.”
Other alternative streams on Prime Video this season will include “Dude Perfect” versions of the game, “TNF en Espanol” and “Prime Vision with Next Gen Stats.”
Amina Hussein, head of talent at Prime Video Sports, believes The Shop is the best show to bridge the gap between sports and entertainment.
“Partnering with UNINTERRUPTED to produce TNF in The Shop is another example of how Prime Video offers innovative and different options to its viewers,” she said. “We look forward to continuing the positive momentum of last year’s success.”
The e-commerce giant’s ratings have been rising on TNF: last Thursday’s live broadcast of the Detroit Lions vs. Los Angeles Lakers. Green Bay Packers games at Lambeau Field average 13.48 million viewers.
That’s a 15% increase from the Miami Dolphins vs. Miami Dolphins. Cincinnati Bengals game last year. This marks the third consecutive week of double-digit audience growth.
Through the first three games, TNF averaged 14.14 million viewers, a 19% increase over the same period last season.
TNF also attracts a younger audience than those who watch the NFL through traditional linear networks.
So far this season, the median age of viewers is 47, compared with 54 for traditional networks.