A new chapter opens in the world of intimate fashion. Rihanna, the iconic artist who redefined lingerie, introduces Savage X Fenty’s newest partner: Brazilian singer-songwriter and actress Anitta.
The new Savage X Fenty campaign showcases Anitta in all her glory in a seductive collection. Crystal Crush. Along with the images on the brand’s social network, an official announcement appeared: Anitta is Rihanna’s new partner in Savage X Fenty.
The Brazilian actress and pop star wears two pieces from the new Crystal Crush Chain collection. Bralette paired with a skirt. Both items can be worn as a set of underwear, or separately. For the ad campaign, Anitta wears these shimmering pieces adorned with gold jewels, and the lush tropical backdrop creates a stunning contrast.
Anitta new partner of Savage X Fenty
Both undisputed icons of global entertainment, Anitta and Rihanna, have left an indelible mark on their respective industries. Anitta, whose real name is Larissa de Macedo Machado, was born in Rio de Janeiro in 1993. Thanks to her infectious energy and artistic versatility, she managed to conquer the musical world not only at home, but also abroad. Her charismatic looks and unique style make her the perfect fit for Savage X Fenty, a brand known for its individuality and authenticity.
Rihanna, who recently gave birth to her second child as part of A$AP Rocky, is one of the most awarded artists in contemporary music. Among the various awards received, the singer boasts nine Grammy Awards, thirteen American Music Awards, twelve Billboard Music Awards, two BRIT Awards, four MTV Video Music Awards, four MTV Europe Music Awards, eight People’s Choice Awards and seven iHeartRadio Music Awards. Through her brand Savage X Fenty, she has redefined beauty standards and promoted the empowerment of women through innovative and inclusive collections. Anitta’s announcement as a brand partner is another step in Rihanna’s expansion of Savage X Fenty’s vision. The combination of two extraordinary forces opens a new chapter of style and inspiration in the luxury lingerie universe.