Since when Birkenstocksthe famous German sandals appeared in the movie Greta Gerwig Barbie search, especially on Arizona model, like the one shown in the movie, is growing rapidly. Thus, Birkenstocks become the most coveted summer shoe, so much so that many magazines are speculating on price increases.
Meaning of Birkenstocks in Barbie (spoiler alert!)
A word of advice: if you haven’t seen it yet Barbie and you don’t want to read plot spoilers, skip this paragraph. Because, starting with film scripts, we understand the key role of the Birkenstocks in Barbie. There Mattel dollnumber one in the world, embodying the dialectic of perfection, now hopefully obsolete, in the film Gerwig is represented by the Barbie Stereotype played by Margot Robbie. Tall, thin, with long thick blond hair and a smile on her face. She, living in a fictional world, pink and idyllic for her, suddenly discovers that, for an initially unknown reason, she is experiencing changes in her body. His feet, upright for long decades, wore dizzying pumpsuddenly flatten out. Heels drop, touch the ground, bringing Ruth Handler’s doll closer to normal life. Feet on the ground make Barbie uncomfortable wearing her classic high heels. When Weird Barbie invites the character, played by Margot Robbie, to take a trip to the real world to bond with the little girl who plays with her, she forces her to choose which shoes to wear: uncomfortable and beautiful pink stilettos or those comfortable brown birkenstocks, what are you talking about? Barbie’s reaction to the sight of these ergonomic insole sandals is one of horror, and the choice is inevitable.
One of the themes of the film is changing Barbie and realizing that she is authentic even if imperfect, perfect even if imperfect. For this reason, in the final scene of the film, when the main character, as Barbara Millicent Roberts, decides to leave Barbieland and go to the real world, she wears Birkenstocks, in particular Arizona Big Buckle Slide sandals in powder pink. .
Shoes with an adjustable strap, also recommended by orthopedists for arch support, are becoming a symbol of the replacement of the conservative doll and the slave of perfection. “Barbie and Birkenstock can sound like a contradiction when put together,” writes Joy Montgomery on Vogue UK, “but Barbie, the movie, says otherwise.” “Over the years, Birkenstock Arizona has evolved from simple shoes to fashionable and glamorous choices,” adds Alexis Bennett of fashion on us“At this point, it’s no surprise that so many celebrities like Kendall Jenner and Zoë Kravitz, as well as some designers, want to use shoes to create stunning looks.” Birkestoks are chosen by many other stars such as Katie Holmes, Reese Witherspoon, Julianne Moore, as well as Italians such as Benedetta Porcaroli and Aurora Ramazzotti. On the other hand, in 2012 we saw them on the Céline catwalk, and later the brand, founded in 1774, signed an important collaboration: Proenza Schouler, Lil Sander, Manolo Blahnik and Valentino.
Birkenstocks today
As already mentioned, after the release Barbie, Birkenstocks online searches increased by 110%. It’s been revealed Sheet, an online shopping platform that tracks consumer preferences. An effect that can also be seen on TikTok, where users showcase, through various unboxings, new Birkenstock purchases.
fashion business which tells the story of the brand, whose sandals have been sold in the US since 1966, reports: “Birkenstock has seen revenue increased by 29% last year, which brought a profit of 394 million euros. Barbie really changes with a pair of those sandals that you can find today in different fabrics and colors. Shoes that have been worn on the feet for many years without age or gender markings are chosen because they are comfortable and fully represent the people who wear them. Because you just feel comfortable in his models: orthopedic, asexual, inclusive, they go beyond simple aesthetic canons. They are successful because by making the wearer feel good, they become cool, thus breaking down and re-creating the cliché aesthetic of beauty. In the movie, really.