italian version
Laura Galbiati
Published
August 22, 2023
Menswear brand Ben Sherman has announced a new licensing agreement with BSI Apparel Limited. As part of the general licensing and operating partnership, BSI will be responsible for distributing men’s collections and bespoke clothing to Ben Sherman’s business partners internationally.
BSI is a subsidiary of Broadgate 1960, the parent company of Crew Clothing Company, Saltrock Surfwear and Pringle of Scotland.
Marquee Brands owner Ben Sherman said: “The cornerstone of the deal will be to increase investment in the business, create profitable commercial opportunities and prioritize full price retail development in brick and mortar stores across the UK.”
It will be a “global brand design and manufacturing hub” whose “evolving roadmap” will focus on “the continued optimization and growth of (its) UK e-commerce, retail and wholesale business.”
Both companies added that “ongoing investment will continue to highlight key global marketing initiatives and highlight design innovation, new product launches and the brand’s unmistakable DNA.”
The announcement comes as the label celebrates its 60th anniversary and is preparing two limited edition collaborative releases expected to be released alongside the Ben Sherman Global Artist Foundry, created in collaboration with the likes of Pauli Lovejoy, drummer and music director of the band. international tour by Harry Styles “Love on Tour” and alternative rock band The Sherlocks.
Copyright © 2023 FashionNetwork.com. All rights reserved.
Editors Davidson & Associates Inc. Developers Interactive Funnybone Release date 1997 Gender Adventure Game Rating…
Editors Global Star Software Inc. Developers Cat Dad Games, LLC Release date 2006 Gender Simulation…
Editors deep silver Developers Neko Entertainment Release date 2008 Gender Simulation Game Rating Game Description…
Editors microprose Developers FASA Studio, Hasbro Interactive (Gold) Release date 1999 Gender Strategy Game Rating…
Editors Sony Computer Entertainment Developers 989 studies Release date 1999 Gender vehicular combat Game Rating…
Editors Lucasarts, THQ Developers Torus Games, Lucasarts Release date 1997 Gender Adventure Game Rating Game…