Billionaire Michael Jordan’s 7-figure fancy tequila brand takes center stage at son Marcus’ Miami birthday party

Marcus Jordan, son of Chicago Bulls legend Michael Jordan, has been extending his birthday celebrations, hosting a party at a fancy Mexican restaurant in Miami on Saturday night. The 33-year-old enjoyed a grand moment at Chateau ZZ’s with girlfriend Larsa Pippen. However, it was his father who stole the show. But, in the form of his seven-figure tequila brand Cincoro Tequila.

The $5 million baijiu brand became an instant success and took the wine world by storm. Since its launch in 2016, Cincoro has shown tremendous growth in both sales and popularity. However, the son of a six-time NBA champion took it a step further. Let us know more about it.

Michael Jordan’s fine wines take center stage

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Cincoro Tequila didn’t take center stage on Saturday night, but it has been on the front page since its debut. Recently, one of the co-founders revealed the brand’s origin story. The legendary four NBA team owners bonded over their love of tequila, with Michael Jordan becoming the face of the brand due to his global popularity.

via Reuters

And, since entering one of the most competitive markets in the business world, the brand has won over 23 consecutive awards and the rest is history. Now, seven years into the industry, Cincoro took center stage at Marcus Jordan’s birthday party.

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Marcus Jordan shared a clip of the wild party scene at the restaurant on Instagram. In one of the stories, there was a special presentation of Reposado, a medium-gold tequila from MJ’s Cincoro. Several people excitedly raised their brand new Reposado bottles to give a warm welcome.

In addition, Cincoro’s special entrance was made by industry leaders Jeff Zalaznick, Mario Carbone and Rich Torrisi at the newly opened Mexican restaurant.Chateau ZZ’s is reportedly located in a former private estate and offers an exclusive upstairs area for club members Rob reports.

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Since we’re talking about a brand that takes center stage, let’s dig a little deeper into what the co-founders have to say about their origin story.

Cincoro’s Origin Story

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Emilia Fazzalari, one of the brand’s five founders, recently revealed the brand’s origin story. she says, “We talked late into the night about what we wanted in tequila. Something super smooth and delicious,” While having dinner with his partner,

She further spoke about the quality goals of the products they intend to produce. Fazzalari said, “Our goal was set – to make the most delicious spirit we’ve ever tasted and create the gold standard. So we named Cinco the Five and Oro the Gold.”

The brand currently has five different styles, namely Reposado, Blanco, Gold, Extra Anejo and Joshua Vides.

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What do you think of the special launch of Cincoro Repsado at Chateau’s ZZ? Let us know in the comments below.

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