After Ibiza, the Brutal festival also arrives in Naples, for the first time in Italy. The format that has depopulated on the Spanish island, with over 50 thousand spectators in the last edition, arrives in the Neapolitan city and announces the first guest. Maluma, superstar of Latin American music, will be the leading name of the event scheduled for Sunday 16 July 2023 at the Mostra d’Oltremare in Naples, with the best of the international Latin and urban scene. The Colombian artist will be the headliner of the exclusive party that will enliven the spaces of the Mostra d’Oltremare where thousands of young people from all over Italy are expected. In the coming weeks, other artists who will complete the line-up of the event will be announced (tickets available from 24 February at 11 on the Ticketone, ETES and Go2 circuits).
Maluma, born Juan Luis Londoño Arias, is a singer-songwriter and television personality originally from Medellin. He is the most followed Latino male artist on social media, with over 25 million Facebook fans, 8 million Twitter followers, and 62 million Instagram followers. Winner of a Latin Grammy, he has sold over 18 million copies of singles and albums worldwide, establishing himself as one of the leading names in Latin American, reggaeton and urban music. He is the youngest artist to have been simultaneously #1 and #2 on Billboard’s Latin Airplay chart, which has seen him top the charts 21 times. His YouTube/VEVO channel has amassed over 9 billion views and has over 28 million subscribers earning him a YouTube Diamond Play Button Award. With the Maluma World Tour he has achieved success unmatched by any other Latin artist, with over 1 million tickets sold in 105 concerts worldwide.
The new single was released on September 30, 2022 June, a song that marks the artist’s return to his urban pop essence and anticipates the next album. The song premiered live on stage at the Billboard Latin Music Awards with a mind-blowing performance. From February 3, 2023 it is available digitally The formula, the new single in collaboration with Marc Anthony, the greatest salsa artist of all time. The song will be part of Maluma’s upcoming album, which is currently in the works.
Born in 1994, Maluma rose to fame in his native country with singles Farandulera And Obsession, collected in the debut album, Magia (2012). In the same year he was nominated for the Latin Grammy Award for “Best New Artist”. Thanks to the songs The temperature And Carnival (2014) achieves success in the rest of Latin America, confirmed by the songs Borro Boxes, El Perdedor And Without contract. In the following years he collaborates with Ricky Martin, Yandel and in the hits chantaje And Clandestine by Shakira, which allow him to enter the international charts. Since signing with Sony Music Latin in 2015, he has released various successful albums: Pretty Boy Dirty Boy (2015), FAME (2018), 11:11 (2019), PAPI JUANCHO (2020) and 7DJ (2021). The Love & Sex Tape is the title of his latest album from last year, produced by The Rude Boyz. In the artwork designed by the famous contemporary artist Joseph Klibansky, Buda, Maluma’s beloved dog, is depicted as his shadow.
Among the many collaborations and songs published in recent years: Que Pena with J Balvin, Que Chimba And Feel The Beat with the Black Eyed Peas, Medellin from Madonna’s fourteenth album (Madame X) and singles Pa’ Ti And Lonely, both in collaboration with Jennifer Lopez. Also with J.Lo she released the song last year Marry Me (Kat & Bastian Duet), included in the soundtrack of the homonymous film directed by Kat Coiro, which also sees Maluma as an actor alongside Jennifer Lopez and Owen Wilson. With The Weeknd he created the remix of the hit Hawaiiwhile with Adam Levine and The Rudeboyz he released the song last summer Ojala.
Parallel to music he embarked on a television career as a coach and judge on The Voice in Mexico and Colombia. Maluma also entered the fashion scene with his provocative, youthful and authentic style, which led Vogue to name him “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” and GQ “Man of the Year”. In 2019, he attended the Met Gala for the first time and was one of the first urban Latin artists of this generation to be invited by Anna Wintour. Maluma is much loved and endorsed by several designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. He has also taken part in advertising campaigns as the face of international brands Moet Hennessy, Michelob and Adidas. Testimonial of Versace Man, Maluma has been announced as the new BOSS ambassador for the spring/summer 2023 campaign. Also active in the social field, he founded El Arte de Los Sueños in Medellín, a foundation that supports young people at risk, through art and music education.