Cher and Serena Williams attend Byredo Mojave Ghost Anniversary Celebration

Wanderlust: Cher and Serena Williams were among dozens of guests sipping cocktails at the Hôtel de Crillon in Paris on Friday night to celebrate the 10th anniversary of Byredo’s Mojave Ghost fragrance.

Byredo founder and creative director Ben Gorham co-hosted the event with Amelia Gray Hamlin. Hamlin’s mother was also in attendance. Lisa Rinna and Rosie Huntington-Whiteley, among others.

Gorham dreamed of Mojave ghosts after driving through the Mojave Desert, and despite the odds, he was struck by the landscape and the ghostly flowers that grew there.

Hamlin appears in a five-part advertising campaign for Ghost of the Mojave, shot by Harley Weir.

“It was such a fun two days of shooting,” the model gushed. “We were in the middle of nowhere in the desert. Harley and the whole team explored the most beautiful plains of desert soil that were so cool and unlike any ground I’d ever seen before. We were so down to earth, so close to the earth, and it was truly It was so surreal. Every moment was wild, crazy, unbelievable.”

She has fond memories of taking 12-hour road trips with her family between California and Oregon as a child to visit her grandparents there.

Rinna just finished filming a Lifetime movie called Mean Moms , which will be released on May 11th.

“It’s a 180 for me; you’ve never seen me in a role like this. You’ve probably seen me like this sometimes,” she said with a laugh. “I’m ‘the meanest mom ever.'” It’s a challenge. “I loved every second of it.”

Rinna explained that her husband wanted her to take a road trip in a “luxury RV” and drive across the United States to see everything. “I might like it.”

Webster founder Laure Hériard-Dubreuil also dreamed of driving across the United States. At the beginning of her relationship with her now-husband, they drove from Los Angeles to San Francisco via Big Sur, Carmel and Santa Barbara.

“It’s been amazing,” she said, adding that she’s also driven to the desert, Palm Springs (where she recently opened an outpost of Webster’s) and Joshua Tree.

The scent is very close to her heart. “I actually wanted to be a nose when I grew up,” she revealed. “I have a very keen sense of smell.”

Huntington-Wheatley hasn’t been on a serious road trip in a long time. “I would say my favorite thing these days is when I go driving in the country with my kids,” she said, explaining that they are now old enough to close the windows and turn on the music.

Hamlin’s hairstylist Wonderkind Charlie Le Mindu will open a cabaret in Silencio, Paris, in July.

“I’m turning to music,” Le Mindu shared. “I work with a lot of musicians – that inspires me. I’ve always loved new wave, cold wave and that.”

Le Mindu landed his own record deal with New Wave. “Let’s see where it goes,” he said.

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