American luxury jewelry brand David Yurman launched its first men’s fine jewelry collection on Tuesday, with Michael B. Jordan serving as its latest global brand ambassador.
Jordan will be the face of David Yurman’s first men’s fine jewelry collection, “The Vault,” as well as the brand’s 2024 campaign.
“Curiosity and innovation have been at the heart of David Yurman from the beginning, and now is the perfect time to blaze a new trail in men’s jewelry,” said Evan Yurman, President and Chief Creative Officer.
“Michael is a versatile artist who brings virtuosity and elegance to every project – there is no one better suited to convey the scale of this collection.”
Directed and photographed by Tyler Mitchell with styling by Jason Bolden in Los Angeles, the campaign showcases a series of images and a short film that tells the story of architectural design through creativity.
The 30-piece collection is inspired by architecture, mythology and nature and includes bold necklaces, bracelets, rings and cufflinks. The designs showcase custom cuts and illusion settings, featuring hand-selected gemstones renowned for their rarity and quality.
The oval links are embellished with pavé diamonds, creating a sparkling landscape, smooth movement and a sense of ease. Each piece is crafted by master craftsmen using bespoke diamond cutting and setting techniques originating from the world of fine watchmaking.
“The theme of this event is for all artists to thrive: be yourself,” Jordan said. “We all bring something different to the table; that’s what makes us unique. Working with David Yurman gives me the opportunity to work with artists to create something universal, classic and reimagined.”
The Vault collection is available now exclusively at select David Yurman retail stores, by appointment only.
Copyright © 2024 FashionNetwork.com All rights reserved.