Experience (Parade Engage Spot) – column Engage.it which encourages readers to discover best campaigns of the monthvoted directly by the community.
Following the June victory of Biorepack and Connexia with the “Ibuttadentro” campaign, in a new issue dedicated to best summer placeWe presented users with a selection of campaigns aired during this period.
First place for Dazn who presented the brand’s new campaign “Inizia In Campo, Lo Vivi Ovunque”, a communication that reflects the support and love for sports that accompany Italians in everyday life. Integrated campaign signed by agency Dentsu Creative.
Read also: ADVERTISING 2023, ALL CAMPAIGNS AND NEW ADVERTISINGS HAVE BEEN LAUNCHED
Silver medal for Fiat which he saw again Leonardo DiCaprio as the face of your communication campaign. Following the success of last year’s “Driver” commercial for the new 500, the automaker has unveiled a creative follow-up to the spot: the “Italian Upgrade” commercial.
In third place was the campaign Heineken which, thanks to a creative, ironic and daring concept that plays on the mispronunciation of the brand name, gave life to the communications with which it wanted to celebrate its first 150 years of history. The creativity and production of the national commercial was created in collaboration with Le Pub / Publicis Italy.
Also competing are the Hard Rock Cafè campaigns with Leo Messi and Dior with Bebe Vio.
See you in September for a new survey. If you would like to register campaigns, please write to us at redazione@engage.it.