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Fibre2Fashion
Published
September 22, 2023
Global superstar and Grammy Award-winning style icon, Doja Cat further cemented her role as Skechers Artist-in-Residence with the unveiling of her first collaborative footwear collection, Skechers x Doja Cat. Doja’Lite is a completely new style that combines the Doja style. a modern take on fashion with classic Skechers D’Lites from the early 2000s.
StockX includes a limited number of black and white pairs in women’s sizes that will be available while supplies last, Skechers said in a press release.
The Doja’Lite combines elements of a traditional Skechers D’Lites upper with a durable, modern lower section, quality materials and colors chosen by Doja Cat. The styles in the capsule offer unique details such as translucent pearl or marbled metallic lug soles and premium leathers including snakeskin. embossed varnish or natural suede.
Following the StockX exclusive release on September 28th, new colorways will be added for the global product and campaign release in three different styles, including proprietary black, cream and lavender, all-white and olive green. The full Skechers x Doja Cat collection will be available online and at select Skechers retailers and specialty stores worldwide.
“It’s great to be able to create your own shoes with Skechers. By creating something inspired by the iconic sneakers my peers Britney Spears and Christina Aguilera once wore, I feel like I’m a part of history,” said Doja Cat, who kicks off her Scarlet Tour on October 31.
“Today’s consumer continues to embrace the nostalgia trend, and we’re thrilled to partner with Skechers—a brand with a rich history of conversation-stimulating collaborations—to help launch a product that not only takes inspiration from the recently revived Y2K. aesthetically pleasing, but also tugs at the heartstrings of those of us who grew up wearing Skechers D’Lites in the early aughts,” said Dina Bahri, director of marketing at StockX.