First a singer, then a model, actress and curator of cultural events, Dua Lipa is today a well-rounded artist. An unstoppable personality and her music that can get into everyone’s head has allowed her to gain a global influence in terms of image, such as making everything she wears fashionable and strengthening her connection with the fashion world. become a reference point for luxury brands that want to further expand their collections. From the opening of the Versace fashion show in 2021 to the Balenciaga 2022 show, showcasing Mugler’s tailor-made outfits Future Nostalgic Tourhis image is the result of a journey Lorenzo Posoccoher stylist, met while working on a project in 2015, with whom she created a powerful image that combines modern trends and the search for inspiring and fun clothing that matches the personality of a millennial with 85.9 million followers. On the occasion of his 28th birthday, we follow the evolution of the style of this icon, which everyone, even big brands, look up to.
Dua Lipa was born in 1995 and her appearance The first “official” appearance Dua Lipa she was alongside Sean Paul with the 2017 hit “No Lie”, in whose music video she wears mesh parachute trousers with Swarowski appliqués, paired with a bomber jacket and choker for a self-imposed urban and ’90s nod, with a style that is still relevant. hybrid, but sensitive to trends. Follows “New Rules”, a song that went viral in the summer of 2017 thanks to a combination of choreography at the edge of a hotel pool. Confidant in Miami Beach and shirt wardrobe Versace, pastel colors and silk robes. It was on the red carpet, where she receives awards for her success, that Dua Lipa began to form her connection with high fashion: in Giambattista Valli Couture at the Brit Awards 2018, she received the Song of the Summer award and wore a two-tone dress. Atelier Versace wins Best New Artist at the 2019 Grammys, showcasing how Donatella Versace’s brand brings her luck; what’s more, she also wears it to the Met Gala 2019, the famous “Camp: Fashion Notes” theme that features then-ex-boyfriend, Isaac Carew, who is leaving soon after. During this period, Dua Lipa begins to frequent the elite of the fashion world, especially the Hadid sisters, and is especially attached to Anwar, the younger brother of the models, with whom she begins a relationship that ended at the end of 2021.
From 2019 to 2020, Dua begins to post photos from her daily life on Instagram and show that she retains all the attention to her style in official releases, even during non-work hours. With a vivid interpretation of the year 2000 issue, Dua Lipa’s looks accurately reflect the mood of modern fashion, cool, at times comfortable, but above all, reflecting personality. Thanks to her stylist, she wears many new brands, including Bea Bonjaska AND Alan Crocetti jewelry – Jacquemus and Coperni, which become real sensations of the moment because she wears them. The Instagram account @stylefordua collects samples of the clothes Dua wears in real time so that everyone can replicate her outfits. This sponsorship mechanism is starting to work so well that Dua Lipa is becoming a testament to many brands, and her image as a product and style enhancer is starting to materialize more and more as an influencer. Versace seizes this opportunity and entrusts her with her first role as a model: the artist is the face of the campaign. autumn-winter 21 and opens the fashion show in Milan Fashion Week at a time when a connection is being made between music, characters and fashion. The rest is recent history: between the outfit miu miu or Blumarin and bikini photography on social media, Dua Lipa is extremely active, she wears luxury brands every day, but her street style shows the eclecticism of those who choose what to wear, also based on how they feel and what they want to convey, embodying the eternal a paradigm that fashion is also a way of expressing herself and continuing to choose things that she likes.
Red carpets and official public appearances remain moments to assert one’s identity and position oneself alongside fashion brands, such as the nostalgic marketing moment at the 2022 Grammy Awards with Megan T Stallion and the Balenciaga Haute Couture 2022 fashion show in which she starred in along the catwalk with supermodel Naomi Campbell, Kristen McMenamy and Bella Hadid, as well as celebrities Nicole Kidman and Kim Kardashian.