November 2023 will be remembered in the memory of Endrick Felipe Moreira de Sousa (Taguatinga, 2007). The Palmeiras striker led Vido’s comeback against Botafogo earlier this month to turn Brazil around and has played the first minute of matches against Colombia and Argentina . The wave of “Endrickmania” has led to Prosperity on social networksIn November alone, he managed to gain 1 million new followers, overcoming the 7 million follower barrier between Instagram, Tik Tok and Twitter.
Endrick has become a mass and brand phenomenon. At just 17 years old, he is already an internationally renowned figure, and his explosiveness has even been compared to that of Michael Jordan in the early 1990s.. Several people close to him say the player’s marketing strategy is down to the millimeter. “(Endrick) He is a boy who has always shown maturity and understands the steps to success off the field in terms of business and social networking. Today, with the reach of digital platforms reaching across the globe, from fans to potential business partners, it is rare to see professionals of the same age have such attention and boundless power of commitment.” explains Fabio Wolf, managing partner of Wolf Sports, the exclusive agency that manages player sponsorship and image contracts.
Another fundamental part of the process is Roc Sports Brazil. The American entertainment company, led by singer Jay-Z, became the majority owner and controller of TFM Agency, which has more than two decades of experience in world football and managed the careers of Ndrick and other stars. , Lucas Paqueta or Gabriel Martinelli. One of your best assets is a representative organization that coaches you every day on how to best lead your career.
“We know that today, professional athletes are seen and mentioned not only on the field but also by a large group of fans interested in their careers, daily activities and common interests.. This scenario offers many possibilities, but it also requires greater care in what is conveyed.We know that change in this area is ongoing and the impact will be immediate, so We always try to verify our impressions with professionals without “coaching” or suppressing each person’s individuality.. “We are talking about a completely different scenario than what existed before the creation of social networks,” analyzed Thiago Freitas, chief operating officer of Brazil’s Roc Nation Sports.
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