Fact check: Did Michael Jordan really turn down a $120 million deal with Disney to become the company’s new face?

In April 2023, a headline stated that basketball legend Michael Jordan turned down a $120 million advertising campaign from Disney over concerns that the company was embracing “wokeness.”

The story originated from a satirical website called the Dunning-Kruger Times, which is known for its fictional and exaggerated content.

this Suggestions report Disney is trying to rebrand itself after facing challenges related to “Woke.”

Over the course of two years, Disney reportedly experienced declining park attendance, failed movies and a CEO change. In an effort to revive the company, the company planned to recruit influential figures to support its return to family values, but leading candidate Michael Jordan rejected the offer.

According to Jordan spokesman Joe Barron cited in the fictional report:

“This is so sobering for him. Mike has had enough of the social justice warrior stuff. If people want to be successful, they need to be self-reliant and use their talents to play professional sports. It’s that simple.”

If the deal is accepted, Jordan is said to be committed to appearing on a Disney float in the Macy’s Thanksgiving Day Parade for ten years and making multiple appearances at Disney World, including staying in Cinderella’s castle with family and friends. Barron said the compensation offered wasn’t enough to ignore what he saw as a massive “wokeness.”

Contrary to satirical reports, it’s worth noting that Estee Portnoy serves as Michael Jordan’s publicist, not Joe Barron.

Estee Lauder Portnoy He is a senior executive in the Michael Jordan family office. For 24 years, she has been instrumental in managing the Jordan Brand, handling marketing, media relations and philanthropic activities.

this dunning kruger timesis part of the “America’s Last Line of Defense” network, a satirical website run by self-proclaimed liberal troll Christopher Blair. The network aims to produce satirical content with headlines designed to inspire reactions from Republicans, conservatives and evangelical Christians on social media.this dunning kruger times Announce the fictional nature of its content, label it as satire, and warn readers not to take it seriously.

All in all, there is no real evidence that Michael Jordan turned down a $120 million deal with Disney, as this story comes from a satirical source with a history of creating fictional and exaggerated content.

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