Campaign inspired by children’s puzzle books Diesel autumn-winter 2023-2024 turned Breganze, the city where the brand’s headquarters are located, into a daring and festive mystery to be solved. In this way, employees have become the protagonists of images populated by characters and objects hidden in scenes from all over the world, allowing us to discover many of the inhabitants of Dieselland, as imagined by creative director Glenn Martens, director artist Chris Simmonds and photographer Johnny Dufort. Each of the six main shots focuses on a group of models surrounded by hundreds of members of the Diesel family, including founder Renzo Rosso. The result was a series of absurd and surreal scenes that were then reassembled and composed to create a crazy and funny portrait of the area. Models wear the Fall/Winter 2023 Pre and Runway collections, which feature a color palette of materials ranging from brown to caramel through burgundy, devore denim, distressed fabrics, pop and racing prints, distressed knitwear and cracked leather. . take center stage in sports sweatshirts, T-shirts, workwear and biker jackets. Together with the campaign, Diesel came up with an interactive game that could attract anyone familiar with the world of the brand. For two months, starting September 8, each week you can register at www.dieselfw23contest.com and find hidden objects on a zoomable image. Among those who manage to identify them, real prizes will be drawn by lot, including bags, belts, caps, glasses, sneakers and much more.
