After a series of excellent weekends, composed of notable results for new releases, it indeed looks like this weekend won’t offer top-notch numbers. in a case (glitter), the figures are lower than expected; in other (Element) confirm low expectations surrounding the film for weeks.
Let’s go in order. For glitter, a $70 million weekend was thought, but the latest estimates speak instead of around 60 million, after a first Friday of 24.5 million (9.7 million of which came from Thursday previews, which inspired more optimism over these three days’ data). It is worth recalling data from other recent adaptations of the DC Comics universe, such as black adams (which opened slightly better, 67M, then 168M to finish its US route with a world total of 393M) and shazam – fury of the gods (very bad, 30M).
time limit He claims that these results are above all the result of the impossibility of making the best use of the protagonist not only for the propaganda campaign ezra miller (who hasn’t really spoken to reporters since he frequently ended up in the tabloids in recent years, and for the wrong reasons), but other important actors (Michael Keaton, busy on the set of Beetlejuice 2, attended only the trash ) in London and Paris, while it seems that Ben Affleck was not heavily involved in the communication). Thus, Warner has spent heavily exclusively on the television advertising campaign, a commitment that should be underlined, in a panorama in which other distributors have recently been more ‘pulled’.
Data higher than expected (though already low for some time) ElementWhich would have taken 30M this weekend after 11.8M on Friday. Light Years – The True Story Of Buzzwas released exactly a year earlier, opened with 50M, then went on to cap off its adventure at 118M in the United States (and 226M worldwide).
Thus, the good news mostly comes from a few films in the term, beginning with Spider-Man: Beyond the Spider-Versewhich is down about 45% and could close the weekend with around 30 million (and therefore compete for second place). Element), now close to 300M in total (287.6M to be exact), a target it will surely reach next week.
Although there has been a sharp decline as expected Transformers – AwakeningWhich after winning last weekend, should now close in 4th place with 19.6M (including 5.2M on Friday), hence a drop of 68%, and a total of 103M.
better holding day the little Mermaid, which would drop 12.9M (-44%) to fifth with a total of 256.1M. In other new releases, the blacking It should reach the 6-8M figure over the weekend and be placed at number six, while earning an excellent average per copy (a cool $120,000). asteroid city by Wes Anderson, which should close with a gross of $720,000 in only six theaters (but probably more screens, as is often the case in these cases).
Overall, this weekend would still lead to an overall figure close to 200 million, a clearly positive and important result (though, needless to say, hopefully it was even higher than that)…