Freeda Medialands on Chili with a new channel– “The voice of the new generations” – free streaming which celebrates positive experiences to promote women empowerment and inclusion through engaging formats.
Freeda(native digital dissemination platform with over 10 million followers globally, of which over 70% GenZ and Millennials, and 150 million people reached every month in 82 countries) he choseKilosamong the top players in Italy with over 6 million users, to launch its first free streaming channel and broaden the reach of its mission.
All sections and contents are presented as shortvideousable at any time and from any device, in mobility and complete flexibility, perfectly in line with the preferences of the new generations.
“When common values meet means capable of reaching all generations, the road to positive change is shortened. The partnership with Freeda, symbolically launched in the month in which women are celebrated, demonstrates Chili’s commitment to the widespread dissemination of an inclusive culture inside and outside the corporate system”, he comments Alessandra RecoveryChili’s Chief Commercial & Marketing Officer.
Among the Originals are the 4 episodes of “I am Martina”, which, through the voice of the protagonist and her mother, tell the story and life of the writer, with disabilities and a lesbian, who courageously decided to offer her testimony to women who are not reflected in the standards imposed by society. Also “The True Story of” speaks of empowerment through the stories of female characters who have trodden centuries of history, from Cleopatra to Beyoncé.
Numerous contents that will populate the channel with sensitive topics of which there is still too little talkwith the aim of de-stigmatizing fundamental issues such as bullying, eating disorders, cystic fibrosis, transsexuality, religion and the gender gap.
In addition to the Original Freeda, the partnership with Chili allows those who land in the channel to be inspired by a selection of films whose protagonists have made the history of cinema, becoming an emblem of strength, empowerment and icons of great social or individual revolutions.
“Streaming is the ideal channel to simply transmit the reality in which we live. The collaboration with Chili responds perfectly to Freeda’s mission and in this way we will be able to involve our community even more, promoting values that are fundamental to us such as female empowerment, inclusion and self-acceptance”, he declared Andrea Scotti CalderiniCEO & Co-Founder of Freeda.