From Kim Kardashian to Marco Mengoni, VIPs are crazy about food prepared in Puglia.

Next to the Dolce & Gabbana catwalks, extras prepared taralli and fresh pasta. During the days of the fashion house in Puglia to present their new collections, Kim Kardashian – a guest of stylists with mom Chris Jenner – He posted an Instagram story in which he immortalized a table topped with tomatoes, dairy products, peppers and seasonal vegetables.

in front of her Claire Ferragniguest at Borgo Egnazia with Fedez and his children, in front of a plate of focaccia, he asked the question that drove millions of his followers crazy: “Focaccia from Puglia, a World Heritage Site?” It’s still Marco Mengoni he was photographed framing a focaccia with his smartphone – with a small tomato frieze waiting in front of him – and the ladies of Arco Basso in Bari are now social media queens with their orecchiette.

D&G parade among trulli, clothing inspired by Puglia: from Kim Kardashian to Erling Haaland, this is a parade of stars

The advance of Puglia takes place indirectly from celebritieswho are usually tempted by the most attractive thing: food. They take advantage of this when they are nearby, and also afterwards, as the actor and model did. Can Yamangrappling a few months ago with potato, rice, and mussel tiella (and, as a result, photographic proof on Instagram).

On the other hand, food and wine are becoming more and more of a reason to take a holiday, and according to Coldiretti, summer 2023 travel spending will be more expensive than billion eurofor food consumption both in restaurants, agritourism, pizzerias and trattorias, as well as for street food and gastronomic souvenirs in markets, festivals and village fairs.

It will be an interesting summer for Puglia, given the expected 2.8 million arrivals – with an increase of 3.4 percent compared to the same period of the same year – and one of the strengths of the area is precisely the offer of food and wine , which boasts of dozens of local products and a zero kilometer philosophy that allows you to buy directly from farmers.

Dolce&Gabbana in Alberobello, a show dedicated to Puglia: a parade of stars from Erling Haaland to Kim Kardashian

Anna Puricella

Puglia, for its part, has a whole anthology of festivals that multiply during the summer and often offer the opportunity to discover small villages and even remote villages, and proudly holds on to its traditions. And even if Kim Kardashian admires this region not only for its architectural beauties, but also for food, then culinary promotion will only benefit.

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