Geox focuses on women and selects Penelope Cruz as its first brand ambassador

Geox wants to increasingly conquer the female universe and has chosen as its first brand ambassador for the FW 2023-24 and SS 2024 seasons the Oscar-winning actress Penelope Cruz, the protagonist of the campaign created in Madrid by the photographer and director Gray Sorrenti, with music by Eduardo Cruz, Penelope’s brother.

But not only that, the Spanish actress collaborated with her sister Monica to create a capsule collection of outerwear and footwear, which features sneakers, moccasins, heels and pumps, available in a variety of color variations. The limited edition will be released next spring/summer and will be available in select retail locations and on the Geox website.

“This opens an exciting new chapter for us,” said Mario Moretti Polegato, founder and president of Geox. “Our company has experienced significant growth in recent years, and we are thrilled to have Penélope Cruz as the first ambassador ever to tell the world the brand’s new positioning, focused on a stylistic evolution that combines beauty with well-being and the comfort that always defines our products. “

The planned investment is an integral part of Geox’s marketing acceleration strategy in recent years, which includes a special focus on the women’s collection in 2023/2024.

The campaign, which will launch in September worldwide and across all types of media, was created by Milan-based agency M&C Saatchi.