Giorgio Armani turns 89

“I want this goal of mine to be an incentive for the smallest: work leads far”, “Work, but do not forget that a cat, a dog, a child, a mother, a grandmother, a lover are waiting.” for us at home. We always need someone by our side.” These are the words chosen Giorgio Armani receive the Honoris Causa degree in Global Business Management from the Catholic University of the Sacred Heart of Piacenza, which has inspired the fashion world. And it was in Piacenza, described as “a magical place full of memories that so moved me as a child”, that the famous designer was born, whom everyone knows today as a pioneer and “king” of the Italian system. July 1934.

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From the collection of Giorgio Armani autumn-winter 1985/1986.

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Model on the catwalk Giorgio Armani, 1990.

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From the Giorgio Armani Spring-Summer 1980 collection.

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Carla Bruni show for Giorgio Armani in 1992.

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What many don’t know is that he wanted to be a doctor. After starting his studies at Milan State University, he decides to drop out and take a job as a window dresser at Rinascente. Stage of the year as a visual merchandiser that paves the way for Giorgio Armani’s debut as a stylist: in the second half of the sixties he collaborates with Hitman, and in 1975, a year after his first real promenade held in the (magnificent) setting of Palazzo Pitti, in Sala Bianca, creates his eponymous company, deciding to share this adventure with his partner and right-hand man, Sergio Galeotti.

Fashion 2023, all about the life of Giorgio Armani

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From the Giorgio Armani Spring-Summer 1980 collection.

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Model goes for Giorgio Armani in 1981.

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Giorgio Armani and Naomi Campbell in 1996.

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From the collection of Giorgio Armani autumn-winter 1985/1986.

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greycolor, invented by the union of gray with beige, and power bandage, a term used to refer to structured, wide-shouldered jackets and tailor-made garments clearly inspired by menswear, are just two of the elements that introduced Giorgio Armani’s very personal vision to the world. In the blink of an eye, his style reached the big screens and red carpets around the world: Richard Gehr in american gigoloDiane Keaton Annie and me and Leonardo DiCaprio The wolf of Wall Street along with Nicole Kidman, Katie Holmes, Jessica Chastain and Penélope Cruz are just some of the icons his creations have carried between 80s AND 90s. And speaking of Armani e moviespecial attention should be paid to the designer’s passion for Arabic and Oriental costume, which is expressed in the constant presence of stand-up collars and the creation of coats similar to djellaba in connection with the departure Tea in the desert by Bertolucci.

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From the Armani Privé haute couture collection fall-winter 2021/2022.

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From the collection of Giorgio Armani autumn-winter 2002/2003.

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From the Armani Privé Spring-Summer 2005 haute couture collection.

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From the high fashion collection of Armani Privé autumn-winter 2011/2012.

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The truth is that Giorgio Armani’s truly great intuition was to go beyond and expand his name, which is still economically independent, through numerous lines. The very popular collections of Acqua di Giò, the various collections of Emporio Armani, Armani Jeans and Armani Eyewear were born only in the 1980s, and in the 2000s brand extensions such as Armani Casa and Armani Hotel along with the first offering of Haute Couture, Armani Privé.

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From the Emporio Armani spring-summer 2023 collection.

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From the Armani Privé Fall-Winter 2022/2023 Haute Couture collection.

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From the Giorgio Armani spring-summer 2022 collection.

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Giorgio Armani in 1997 in Hamburg.

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Going back to the original speech, if there is one thing that is certain, it is that Giorgio Armani reached the hearts of the people. This is evidenced by numerous social initiatives taken over the years, from the decision to close fashion shows to the public for the first time in 2020, just two days after the start of the Covid-19 pandemic, to the decision to present a collection wrapped in silence after Russia’s invasion of Ukraine in 2022 year, as well as many awards received. Today, July 11, 2023, the “King” of Italian fashion ends. 89 years old: only wish him good luck birthdayrest assured that he was, is and always will be a pioneer.

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