LONDON, October 23, 2023 /PRNewswire/ — Yes from him! Got Talent and X Factor creator Simon Cowell is backing new online streaming platform Lounges.tv, which showcases exclusive content from up-and-coming content creators and gives their talent a new chance to be noticed and, most importantly, financially rewarded faster.
Cowell, who has discovered some of the biggest names in music – from One Direction, Camila Cabello, Leona Lewisat Labrinth – has joined Lounges.tv to help creators get heard, make money, and take their careers to the next level.
Global music mogul Simon Cowell backs new streaming platform launched to protect millions of content creators
The content creator industry has never been bigger. YouTube is flooded with a staggering 3.7 million new videos.(1) along with an additional 34 million TikToks uploaded per day(2)creators find it impossible to be seen and fairly compensated.
The global video streaming market is expected to reach US$416.84 billion by 2030(3). However, just under half (46%) of full-time authors earn less than 1000 US dollars annual income, while 68% of part-time authors earn less 1000 US dollars(4)since the reward is based on an advertising based view system rather than actual talent.
Lounges.tv provides content creators with a new, faster way to monetize their content online, ensuring content creators keep 80% of all their streaming earnings and get paid within 24 hours of going live. The platform offers content creators, including musicians, comedians and fitness trainers, a haven that rises above the noise and ensures exceptional talent gets the recognition they deserve.
Thousands of creators have already signed up for the ad-free platform, which is also backed by iconic musician Prince’s former manager. Kiran Sharma and founder of BBC iPlayer Ben Lavender.
Simon CowellLounges.tv shareholder, ambassador and media personality comments: “I am proud to participate in and support the Lounges.tv project. You never know where the next great talent will come from, and I truly believe that creating as many opportunities as possible for talent to be discovered and build their own fan bases is great for everyone. Artists and audiences rightfully have 100% of the decisions, and Lounges.tv gives talent another new type of platform to promote. I was really interested to find out that at Lounges.tv creators get paid within 24 hours and I thought that was a really good idea and hopefully it will make a difference.”
Ben Lavendercreator of BBC iPlayer and shareholder of Lounges.tv, comments:
“Supported by Simon Cowell, Lounges.tv has the potential to revolutionize an industry that has long ignored the needs of the community and aspiring people pursuing careers in the streaming industry. The platform offers creators a new opportunity not only to showcase their talents, but also to receive financial rewards faster. At a time when the cost of living crisis casts a shadow over the creative industries, organizations like Lounges.tv play a critical role in shaping a brighter, more sustainable creative future.”
Providing thousands of hours of on-demand content, the platform is designed to provide direct interaction between creators, influencers, brands and their audiences. It also offers real-time fan interaction during live streams, creating the atmosphere of a live concert by allowing viewers to interact with creators through chat, song requests, and a tipping model for creators.
The online platform includes a fast payout system to ensure creators receive their earnings within 24 hours of posting VOD or livestream content. This feature solves a long-standing problem in the industry by providing financial stability to content creators as well as a sense of community and helping creators build a loyal fan base.”
Scott GreenCo-founder and CEO of Lounges.tv comments: “We are pleased to announce Simon Cowell as a shareholder of Lounges.tv. Simon is the undisputed global authority when it comes to recognizing talent in this country and fits perfectly with what our platform is all about. Lounges.tv serves as a haven for exclusive content where outstanding creators shine above the noise, getting the recognition they truly deserve.
“Creators and artists now have the opportunity to not only showcase their talent, but also earn a fair income while pursuing their passion. By eliminating the reliance on advertising and offering a variety of fan funding options, our platform moves away from the traditional ad-driven model that values creators based solely on ad views and follower counts rather than their true talent. Together with Simon, Lounges.tv will shape the world of online talent.”
Notes to editor:
(1) Vizoul, ‘YouTube Statistics: Everything You Need to Know in 2023!, September 2023
(2) Sign, “TikTok Users and Growth Statistics (2023)”, June 2023
(3) Linktreem, “2022 Author Report,” Annual Income for Full-Time Authors, 2022.
(4) Grand View Research, “The video streaming market will succeed” $416.84 billion by 2030′, April 2023
About Lounges.tv
Lounges.tv is a creator-centric platform where fans can discover, connect with, and support their favorite artists. The platform caters to a variety of creators, from musicians and comedians to fitness trainers, offering them a space to share their content through interactive livestreaming and video-on-demand streaming. Creators on Lounges.tv enjoy many benefits, including paywall access, a tipping revenue model, fast 24-hour payouts, and an 80% share of their earnings. Lounges.tv serves as a haven for content creators, ensuring exceptional talent gets the recognition they deserve. Find out more here: https://lounges.tv/
Photo – https://mma.prnewswire.com/media/2251211/Lounges_tv_Cowell.jpg
SOURCE Lounges.tv