Good Housekeeping magazine teams up with stars including Dolly Parton and Kevin Hart for its first live broadcast.
A 138-year-old women’s lifestyle magazine. is offering a “Good Housekeeping Live Shopping Week” sale extravaganza from October 9 to 14 on live streaming platform TalkShopLive. Celebrities including country singers Dolly Parton and Jesse James Decker, comedian Kevin Hart, actress Jada Pinkett Smith, influencers Paris Hilton and Landyn Hutchinson, Dancing with the Stars pro Peta Murgatroyd, and veterinarian and author Dr. Evan Antin, will conduct direct sales. events.
“Our partnership with Good Housekeeping is the best example of how TalkShopLive and publishers can collaborate to create engaging, entertaining content that meets commerce,” said TalkShopLive co-founder and CEO Brian Moore. “TalkShopLive has created a scalable live commerce solution that allows any publisher, retailer, brand or creator to operate across multiple domains, and we are thrilled that GH Institute CEO Laurie Jennings and the Good Housekeeping team have enlisted us as their partner to create the future of commercial media.”
“At the Good Housekeeping Institute, brands often reach out to us before launch to get early feedback on their concept,” said Lori Jennings, CEO of the GH Institute. “We were lucky enough to meet Brian Moore and his co-founder Tina Moore as they introduced TalkShopLive to the world. We were immediately impressed by how smooth, seamless, and publisher-friendly the platform was—and I knew it was only a matter of time before we did something big together. I can’t wait for our audience to tune in for our first week of shopping and experience everything this iconic line-up of talent has to offer.”
Good Housekeeping is a lifestyle media brand, and the Good Housekeeping Institute’s laboratories test and evaluate products annually for the magazine, website, and the Good Housekeeping Seal and Green Good Housekeeping Seal. The magazine is published by Hearst Magazines, a division of Hearst.
Jennifer Lopez and Vogue Launch Shoppable Beauty Videos
Good Housekeeping isn’t the only magazine to collaborate with celebrities and TalkShopLive. In December 2022 Brand JLoBeauty Jennifer Lopez and Fashion” collaborated with TalkShopLive, offering beauty tips and selling products through “Fashion” Video series “Beauty Secrets”.
The shoppable video features Lopez, who also appears on the cover of the magazine’s December 2022 issue.Fashion” issue, sharing her beauty regime featuring JLo Beauty and exclusive premiere of two new JLo Body products available for purchase as part of TalkShopLive video player.