Photo Gotham/FilmMagic
Heidi Klum and Leni Klum show off “double beauty” in the new Intimissimi lingerie campaign. Mother and daughter have been filming together for the past year under the same Italian intimate brand.
Heidi Klum and Leni Klum stripped off to advertise sexy lingerie
Last week, Intimissimi shared sizzling snaps on Instagram, flaunting lingerie that was perfect for Klum’s tandem. The brand also only featured shots of the two posing in front of a pink and beige backdrop.
“Double the beauty, double the style,” the brand wrote in the caption.
In the photos, Heidi wore a white bralette with a lace border and matching underwear. Meanwhile, Leni wore a fuchsia lace set.
For individual photos, the duo each wore a silk gown. Later, Intimissimi posted another solo photo of Leni in black lingerie.
On October 6, Heidi and Leni attended the Intimissimi dinner at the Bode Museum in Berlin, Germany. Heidi wore a hot pink long-sleeve Tom Ford lace minidress to the event. She then paired it with a pair of black stiletto sandals. On the other hand, Leni donned a black see-through maxi dress that showed off her black lace lingerie.
“Thank you @intimissimiofficial for the most magical evening in Berlin, CELEBRATING our new CAMPAIGN,” Heidi wrote on Instagram, “and thank you to everyone who came and spent the evening with us.”
Heidi’s mother, Erna Klum, was also present at the event. America’s Got Talent The judge’s mom wore a leopard print slip dress over a black top paired with a black blazer.
Internet users do not approve of the Intimissimi campaign
Apparently, while many fans appreciate the photos from the campaign, many others feel “disturbed.” For them, Leni seems too “young” to be a model for such a mature brand as Intimissimi.
“I’m sorry that I don’t even feel comfortable looking at this photo. I know she may be an adult but she looks 13 and out of place,” one person wrote.
“I feel like my daughter is trying to sell me underwear. I am not interested in buying this brand,” another user wrote.
“Sorry but this looks illegal – looks too young,” another person commented.
This is not the first time mother and daughter have come under fire during an Intimissimi lingerie campaign. Back in October 2022, the duo found their sex-themed project inappropriate and annoying.
Others criticized Heidi for encouraging Leni to model lacy privates with her. Meanwhile, some people criticized Intimissimi for being “poor” in choosing the two as their models.
Leni entered the modeling business at age 16, appearing on magazine covers and modeling for various brands. When she turned 18, she agreed to do lingerie photo shoots as a step towards more mature projects.
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