When jack carlsonFounder of the American clothing and accessories brand rowing blazerwas attending Georgetown University, heard that Domino’s Pizza Located down the street near the university dormitories, it had the highest sales of its famous pizza chain stores. If it were true, then he and the classmate Eric Windtoday a major watch dealer behind wind vintagehad contributed significantly to this supremacy. Together, the two stayed awake several nights a week to study the syllabus, among other things. modern empires in asia and they often order pizza Domino’s to come in the evening. ,Every time I look at my Rolex Domino, I think of Jack and our sleepless nights on New Year’s» says Pawan.
The world of watchmaking is really weird and funny, because like two characters from the world of watchmaking who find themselves sharing the same experience in a dorm down the street. Domino’s In the mid-2000s, it may have had a huge impact on the collecting community after nearly two decades. Thanks to Carlson and Wind’s nostalgia for delicious and cheap pizza, they turned their business interest at the start of the pandemic rolex air king and garlic Oyster Perpetual with printed logo of Domino’s Pizza,
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Some Information and Some History on the Domino Rolex
In the early 1980s, Domino’s partnered with Rolex to induce wealthy store managers to meet the chain’s sales goals. If you reach $20,000 in weekly sales, you’ll get a watch with a red and blue logo on the face. eventually Domino’s He upped the ante by demanding four consecutive weeks of sales of $25,000. Domino engraved Rolex watches with the recipient’s name and ts extensionInitials of the then CEO of the pizza chain Thomas Stephen Monaghan, Pawan claims several hundred were produced each year. “They’re not rare, but they’re not common either,” he explains. “It’s the classic middle ground.”
In the past, partnering with companies has been a fairly common practice for Rolex. other models are rolex done in collaboration with win dixie, Coca-Cola, Classic Cotton Bowl, pan am, Bush, Honda And Poole Intairdrill Oil Company, Later, as demand for Rolex watches increased, this type of program was mostly discontinued. The brand is already under enough pressure to produce enough pieces to satisfy its collectors, without adding custom branded additions.
Three different types of models have been produced over the years Doctor,
- The former left the factory in the early and mid-1980s with a larger, “more primitive looking” logo, as Wind describes it, at 6 o’clock.
- In the early 1990s they moved to a smaller logo at the same location.
- Finally, in the mid-1990s, watches with the tilted logo were produced and this is Carlsson’s favorite design.
Domino’s «primitive» logo model
First, the pretentious collectors noticed Doctor with disdain. Accompanying his innately repulsive thinking was the question: Who would want to wear a luxury watch with a fast-food chain logo on it? a suck The model was so badly accepted that dealers removed the printed dials. Domino’s From the clock, he replaced it with a clock without a logo and put the face in a drawer bearing the name of the pizza chain. incisions were polished and a air king was clearly introduced in the market.
The contempt of the majority of collectors was reflected in the price of DR. they were me Rolex “Cheap Money Can Buy”, “Sales are between $1,000 and $1,500 less than they were a decade ago,” Pavan says.
Carlsen and Wind, with pizza fat probably still coursing through their veins, however, looked at them differently. The air was moved by nostalgia and Carlson as the leader of a fashion brand, another factor to consider. “I’ve always been attracted to the Rolexes at Domino’s Pizza,” he says. « This is a living example of a great moment of encounter between high and low. Many professionals in the fashion industry have included this watch in their mood boards Inspirational for years. Yet, despite seeing them used as a source of inspiration, he realized that he had never seen them on his wrist.
Carlson began sifting through eBay listings by verifying them by Wind. finally bought one Domino’s Air King for myself and a air king ladies with dial Domino’s, both for a few thousand dollars each. Together, Wind and Carlson bought more at a time when their value was still rising. Carlson then began featuring her in Rowing Blazers campaigns and others on her site. At one point, Wind released a video that helped collectors understand the DR’s different production eras, information that suddenly proved vital. We are at a turning point.
DRs began to rise in value, largely due to Wind and Carlson’s efforts, and soon “Frankenstein” versions of the model appeared. ,Over the past three years, many dealers have found that ‘oh, I have some Domino dials in my drawer’, they’ve been putting them back into watches» The wind sees.
Now, take a look at the results of some auction houses and you’ll see very different figures attributed to one Doctor compared to a few years back. Christie’s sold one in October 2020 for $20,000, a year later for $17,500 and another in December 2021 for $22,000.
Several factors contributed to this phenomenon and to understand how it was possible to increase its value by at least 10 times, we must take into account: a growing passion for the logo, nostalgia for the 90s and about the watch A new customer base with fewer views in .
Currently, the personalized Rolex watch is undergoing a new revision. While the Crown brand no longer offers that program, its little brother Tudor Picked up the stick. In 2019, Ed Sheeran Partnered with Tudor to create personalized gifts for the team working on their tour split, streetwear brand Temptation And undefeatedBoth owned by great collector Eric Peng Chengmade with tudor a black bay 58 this is a pelagos, Last week, rowing blazer A customized render with a neon pink hair-metal logo on the dial. This is the first Tudor with a rose print.
There is a certain dexterity involved in juggling to be able to build a custom Tudor. Carlsen and Wind first sent a partnership application to the brand in September 2021 and was tasked with making a presentation to explain the background of rowing blazer And why did they want to make a watch? The duo designed over a hundred models, some with a bold red and blue design inspired by Domino’s Pizza’s Rolex, before narrowing it down to their favourite. The first project was rejected, but apparently they managed to pass the strict selection on the second attempt. At the end of the process, Carlson and Wind still had to submit a list of everyone who had received the watch. The pieces are engraved with the names of approved recipients to avoid promoting trade on the secondary market of any kind.
skyrocketing values of Doctor and revisiting designer watches are twins in my mind. The two talk about several trends happening in the world of watchmaking: the influence of streetwear, the obsession with exclusivity and pieces reserved for friends and family, as well as a change in attitude towards this type of personalized watch. Like the growing acceptance of pre-engraved timepieces, timepieces like the DR can tell the collector a lot about the story of a piece, and the dial alone tells the whole story.
“It’s the biography of the object,” Carlson concluded. “The preservation of this historical integrity is what makes it so interesting.”