Milan, August 4, 2023 – There are those who love them, and those who do not, and those who consider them a model of comfort or fashion. on Birkenstocks everyone has their own idea, but the fact that a German sandal from among the most famous in the world could be on Barbie’s feet is not, perhaps no one expected, but still it happened. In the director’s film Greta Gerwig main character Margot RobbieIn order to go down to earth and solve the problems that made her a defective Barbie, she must wear a pair of pink Birkenstocks. A few seconds, a few frames, but they are necessary to launch what has become a real passion for Birkenstock.
Margot Robbie in Barbie and pink Birkenstock sandals
Barbie effect.
Margot Robbie had to wear Arizona pink brickenstocks to increase her r+110% online searches, a positive impact that has also been reflected in the markets.
Franco-American investment firm L Catterton, which acquired the brand in 2021 for 4 billion euros backed by French luxury goods group LVMH, will be ready to launch an offering in September, according to information released by Bloomberg. the public, which can value Birkenstock between $8 billion and $10 billion.
Banking investors Goldman Sachs Chase and JPMorgan are also working with L. Catterton to launch the public offering. A success that seems guaranteed given that Barbie has established itself as one of the most anticipated films of 2023, grossing over $823 millionof which 394 million in the US and 429 in the rest of the world.
A history of 250 years
Created in 1774 in Germany at the instigation of shoemaker Johann Adam Birkenstock, the Birkenstock sandal has been able to adapt over the years to many styles and fashions that have succeeded each other. In the US, it appeared on the market in the 60s and became a symbol of the hippie movement, later German sandals appeared on the feet of celebrities such as Kate Moss, Leonardo DiCaprio, Gwyneth Paltrow, who relaunched their image in the fashion world. Thus, Birkentosk began collaborating with luxury names and brands such as Dior and Valentino. Also, according to Bloomberg estimates, the company’s revenue increased by 29% last year, recording a profit of 394 million euros.