How Taylor Swift built her music empire | News

It’s been a huge year for Taylor Swift. The Eras Tour, expected to gross about $1.4 billion, is a journey through all of her albums, from her early country records to her more recent chart-topping pop classics.

“It’s like being punched with delight,” deputy music editor of the Guardian. Laura Snapes tells Hannah Moore about his experience attending the Eras concert in Los Angeles. “The screaming was crazy, it was the loudest thing I’ve ever heard.”

Since releasing her first album in 2006, Swift has been breaking records and growing her fan base. Laura explains how she achieved such phenomenal success through songwriting, PR decisions, business acumen and relationships with her fans.

“I’ve been playing Swifty since 2007,” he says. Melissa Rogerswho has seen Swift perform live seven times.

Melissa tells Hannah how much Swift’s music meant to her when she was a nurse. “I would listen to Taylor’s music all the time before I started work, and if I felt overwhelmed while working, I would sing her songs in my head to kind of recharge myself.”



Taylor Swift performs as part of her Eras tour in Los Angeles.

Photograph: Emma McIntyre/TAS23/Getty Images for TAS Rights Management

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