I think Cattleya has signed for the second year in a row to produce the new Intimissimi photo and video campaign with Jennifer Lopez, officially launching today.
The fruitful and creative collaboration between production company Intimissimi, Jennifer Lopez and creative director Riccardo Ruini resulted in the release of the new single “This Is Me…Now” directly as part of the campaign.
“This Is Me…Now” is also the name of the collection created by the artist exclusively for the brand, a limited-edition premium line available online and in Intimissimi stores.
Under the creative direction of Riccardo Ruini, with the vision of director Francesco Carrozzini and the lens of photographer Norman Jean Roy, the campaign captures the true essence of female intimacy in a tender and dreamlike atmosphere. The videos capture the artist as she brings her new single and her first lingerie collection to life in the midst of her creative process, sharing her perspective on the importance of expressing her idea of femininity in complete freedom and reiterating her point. a taste for design and craftsmanship typical of Intimissimi.
“It was a great honor for Think Cattleya to renew our collaboration with such an outstanding brand as Intimissimi,” says Monica Riccioni, CEO of Think Cattleya. This is another certificate of respect and trust, demonstrating the strength of our team, which over the years has developed original storytelling abilities capable of describing companies, their products and their values. We are also proud to have worked this time with Francesco Carrozzini, a cinematographer who has often collaborated with our factory and who, with his vision and sensitivity in the field of fashion, was able to enrich the advertising language. and conquer a world celebrity of such magnitude as Jennifer Lopez.”