Dior dedicates the exhibition to its best-selling fragrance. And he’s bringing stars and artist friends back home to Paris to celebrate J’Adore.
A special inauguration featuring stars such as Robert Pattison, Anya Taylor-Joy, Jenna Ortega and, of course, Charlize Theron, face I really love the exhibition began operating in 2004 Dior J’ador! in Paris at Beaux-Arts (open until October 8) to celebrate the iconic perfume of the House of Dior, a true work of olfactory art inspired by Christian Dior’s passion for flowers.
From the moment you enter the museum, you will experience a true olfactory and sensory immersion. The golden corridor leads to the personal kingdom of the couturier. You can admire Christian Dior’s talismans, memories of his happy home and passion for Greco-Roman art. Then his secret gardens, from his childhood villa Les Rhumbs in Granville to La Colle Noire in Grasse. Many stories tell about the figure and creativity of Monsieur Dior through his “Flower Girls” and the most beautiful dresses.
The exhibition also presents a fascinating journey that begins with the floral passion of Christian Dior and ends with the golden radiance of J’adore, the emblematic fragrance of the House.
Created in 1999, it has had several versions created by master perfumers. Becker Bowl AND Francois Demachyuntil the last L’Or de J’adore From Francis Kurkdjian, creative director of fragrances at the French house, who modernized the bouquet, enhancing its floral and sensual side with notes of jasmine, rose and ylang. Changes have also been made to the iconic silhouette, with the necklace transforming into fluid, organic gold that ripples and envelops the glass.
Loara Queyras for Parfums Dior
Exhibition in Paris in honor of J’adore
The main character of the exhibition is “J’adore AI data sculpture, dream of gold and flowers“, a diverse installation of golden waves that merge with images of flowers, plants and spices, formed by the algorithms of the master of digital art, Refik Anadolwhose monumental works created with the help of artificial intelligence have been exhibited in various international museums, as well as at the Venice Architecture Biennale.
“Refik Anadol plays with our feelings and disrupts our perceptions. His digital work transforms the components of my creation L’Or de J’adore into a wave of pure, flexible and sensual gold. These digital images are hypnotizing and are the perfect vector for what I wanted to express with this fragrance: a modern expression of softness that envelops you, enchants you and doesn’t let you go,” he said. Kurkdjian In the evening.
Installation by Refik Anadol for L’Or de J’adore
Finally, there is an as yet unpublished limited edition work signed by the artist. Jean-Michel Othoniel: The pearls of its petals, forming a hyperbolic, flowing and chiseled flower, a real bronze gem, are polished by hand one by one and then immersed in a gold bath.
“Today I am especially moved to see this exceptional bottle and majestic sculpture come to life and fully embody the floral exuberance of L’Or de J’adore,” the company concluded. creative director of Dior fragrances. “I am also full of admiration for the extravagant Golden Lotus, which represents an extremely poetic aspect of his sculptures. This mesmerizing flower embodies Dior’s passion for flowers and gold.”
Artwork by Jean-Michel Othoniel @Loara Queyras for Dior Parfums
Discover in the gallery photographs of famous guests who attended the Paris event and the most beautiful images from the exhibition.
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Sweet perfumes and sweet aromas: the best with a cocoon effect
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From | September 27, 2023