Jennifer Lopez, the very famous Latin American pop star has managed to amaze us for the umpteenth time. And she does it from wonderful Capri! No, she did not choose to move to Italy with hers Ben Affleck but he has chosen the iconic island for the launch of the spot specially created to advertise his latest creation. We are talking about “Delola” and a line of low-alcohol and low-calorie drinks.
The cocktail, ready to drink to refresh summer evenings, is characterized by being a semi-alcoholic and low-calorie Spritz. J.Lo conceived, created and launched it by choosing Capri as testimonial. By now the spot has been circulated on its social channels but the truth is that it was created in great secrecy thanks to the collaboration between Italian and American creatives.
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The Latina diva was very proud to announce her new venture into the alcohol business with Delola and she can’t wait to see how it will be received. Jennifer Lopez has in fact created its own brand of cocktail with few calories and a low alcohol content. A valid alternative for all those who want to have a good aperitif without going too far from the diet.
Capri, the dream city for the launch of Jennifer Lopez’s Spritzes
Capri is an iconic island where sea, sun and Italian warmth blend to create a welcoming and joyful environment. To launch her new drink, Jennifer Lopez has chosen a wonderful villa overlooking the sea that has been prepared to become the perfect set for an ad captivating enough.
Two international productions collaborated to create the commercial for Jennifer Lopez’s drinks: a large American production house and the Italian Personsfilm. It was there to supervise and coordinate everything Marcella Caiazzofamous Roman entrepreneur and location manager of Capri origins.
Jennifer Lopez, diva and entrepreneur who knows how to enjoy life
American business often gives no respite and demands dedication and endless hours of work. However, Jennifer Lopez has decided to embark on this new adventure in a completely personal way. Just after experiencing the desire to live in a more relaxed way.
In fact, it is J.Lo herself who declares:
“I think I became less of a workaholic and enjoying life a little more…it was something I really, really wanted to do.”
Has his desire for sharing and joy produced the perfect drink to save the aperitifs of those who want to party while keeping their figure?
The recipe, as JLO herself tells us, is inspired by the Italian tradition but it differs in the choice not to add sugars or additives. As Lopez says in the commercial created for the launch: “The percentage of alcohol present is approximately equivalent to a glass of wine”. Delola has made three different references and, as the American actress herself assures us: “They are all delicious”!
The Italian warmth and thetypical elegance of the Coast have managed to conquer the heart of Jennifer Lopez, will her drinks be able to conquer our palate?
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