The campaigns of Calvin Klein they offer a unique space for the icons of the time, from Kate Moss and Mark Wahlberg to Michael B. Jordan and Kendall Jenner. Today it is added to the historic list of pop faces immortalized in the brand’s typical black and white shadows Jung Kookthe songwriter and member of the award-winning band BTS extension. In the photographs that portray him, the star is alone in front of the lens of Park Jong Haprotagonist together with SS23 collection Of Calvin Klein Jeans and Underwear.
For the marketing officer of the brand Jonathan Bottomley the campaign is no mean feat for Calvin Klein. Jung Kook represents the image of the modern artistable to to influence the world in style as in music. “We are proud to identify globally relevant talent whose cultural impact and values align with our own,” Bottomley explained, “Jung Kook possesses a rare ability to connect with international audiences through his music and style. We are fortunate and excited to see him join the Calvin Klein team.” Even Jung Kook wanted to underline his deep admiration for the brand, explaining how the Calvin Klein codes faithfully reflect his personality. “My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way,” said Jung Kook at the launch, “I’m excited for people to see a new side of me in this first campaign for the brand.”