More and more celebrities are keeping it real when it comes to heavy makeup options.
Stars have ditched the crazy colors and shades of their makeup, opting instead for a more natural look.
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And sometimes they refuse makeup altogether.
Kylie Jenner recently showed off her natural face when she posted a photo to promote a new product from her beauty brand.
In the photo, Kylie wore a white long-sleeve shirt and showed off her glamour.
In the photo, she pouted at the camera.
It looked like she was wearing minimal eye makeup consisting of just eye shadow and mascara.
According to the caption, the Hulu star was trying out a new lip color combo consisting of her exact cinnamon lip liner and “Kylie’s tinted oil balm.”
Other famous stars followed her example.
CARDI B
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Fans were stunned when Cardi B showed off a major change to her appearance in Kim Kardashian’s new Skims advert.
The video shows Cardi, 31, wearing the shapewear brand’s designs, as she seductively lies on her side.
The Bodak Yellow rapper tossed her long red hair to the side, showing off a brown tight top and matching tight shorts, and said, “Everyone wears Skims. And you?”
Cardi previously applauded fans who trolled her after she shared photos of her makeup-free skin.
“I just wanted to let you know that I feel comfortable in my skin,” Cardi shared in the video, which she filmed 20 minutes after waking up, without makeup and with her hair uncombed.
“I have never been afraid to show my true self. When YOU’RE ON TOP, the miserable and ugly people like to take screenshots while you’re moving and then criticize your face,” she captioned the video.
EMILY RATAZKOWSKI
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Model Emily Ratajkowski thrilled fans when she showed off her natural look while flying first class in September.
The photos showed Emily, 32, wearing a tight white top as she relaxed in a private seat on her commercial flight.
The shirt’s cropped hem showed off the Gone Girl actress’s flat stomach, while the plunging neckline showed off her ample cleavage.
The close-up selfie showed Emily’s plump lips on full display, as did her tousled dark hair.
KIM KARDASHIAN
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Kim showed off her real skin in a huge self-portrait that was featured in her Skkn store last November.
Among the items on display in the pop-up store was a giant life-size photograph of Kim hanging on the wall.
The floor-to-ceiling photo featured Kim, 42, and her long blonde hair.
The reality star’s eyes appeared glassy and her lips were full.
A single streak of white cream remained on her upper cheek.
CHRIS JENNER
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Even Kris Jenner shocked fans by sharing unedited photos.
Kris celebrated the end of Paris Fashion Week in September by showing off her true skin texture, complete with wrinkles and dark circles, in unedited photos.
The girl was captured in proper form while attending the Victoria Beckham show at Paris Fashion Week.
At the elite event, she was photographed in a black dress, a black trench coat with leather and fur trim and exquisite jewelry with diamonds and precious stones.
The TV star was photographed chatting with actress Eva Longoria, 48, allowing fans to see the real texture of her skin without filters or editing.
Chris’s wrinkles and dark circles were displayed in the candid snap, leaving her in tears over her perfect look on social media.
The Hulu star also posed for a candid shot, showing off her natural 67-year-old looks.
EVA LONGORIA
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Speaking of Eve, the Desperate Housewife stunned her fans in early October by showing off her youthful glow in a makeup-free video.
The I Feel Beautiful star appeared in the photos with a new face and opted for a pair of round reading glasses for the flight.
The 48-year-old took to her Instagram feed to share a Days in the Life video, giving fans a glimpse into her busy schedule.
The clip began with the fresh-faced star wiping the sleep from her eyes while wearing striped pajamas.
In another shot, she was waiting for coffee, going to the gym and working out outdoors.
Towards the end of the video, Eva gathered her strength to go to the event.
MARTHA STEWART
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Former inmate Martha Stewart showed off her ageless looks while posing on the red carpet in New York City on October 18.
The photos showed Martha, 82, smiling for the cameras at the 39th annual FGI Night of Stars Gala.
The star-studded event was attended by a host of other celebrities such as Ana Navarro and Marc Anthony.
For the event, Martha wore white, with thin shimmering threads woven in.
The author, who has published numerous books about cooking and her life, styled her blonde hair in a layered bob and wore glowing, natural makeup.
When it came to jewelry, Martha kept it simple, ditching the necklace in favor of statement earrings with crystals and pearls.
Martha wore a tight strapless top that showed off her cleavage above the plunging neckline.
She paired the top with matching wide-leg trousers and a long fitted blazer with a flower on one shoulder.