Lady Gaga on the front lines of mental health with a limited edition campaign in partnership with the Cotton Foundation
It is active from September 1st and will be active until October 10th, which is an important event. mental health campaign. This is the result of collaboration between Tonal cotton AND Born This Way Foundationwhich she co-founded Lady Gaga. The artist herself came up with this initiative and immediately declared that she was honored with such a partnership. In fact, this is the first initiative accompanying his foundation in a global campaign. The goal, expressed explicitly as a reward, is to build “a kinder and braver worldยป. Lady Gaga he also added that the Born This Way Foundation is constantly working to be able to listen to and tell the stories of young people from all over the world for the purpose of mutual support.
Limited edition for mental health.
The campaign is to create limited edition product range Available from last Friday, September 1st to Tuesday, October 10th, 2023. The Cotton On Foundation will donate 100% of the net proceeds to the Born This Way Foundation.
Interested customers will be able to purchase caps, t-shirts, bags, stationery and denim jackets online and carry the slogan Kinder, braver, together. The goal of this campaign is to find the resources and skills needed to create more kind and courageous communities that can promote and improve mental health. And to complete this line of reasoning, Cotton On’s goal is to make a positive difference in people’s lives and have a significant impact on a global scale, as evidenced by Peter JohnsonCEO of Cotton On. This collaboration is no coincidence, as the Cotton On Foundation pledged to help 10 million people access mental health services. The Born This Way Foundation is a key partner in making that goal a reality, Johnson said.
In addition to the product line, the partnership will also support Born This Way Foundation initiatives, including Certificate “Be there”free online course created in collaboration with Jack.org. This is a certification that aims to provide participants with the knowledge they need to support peers facing mental health issues. To ensure a wide impact, qThis partnership also invites young people from all over the world to nominate local mental health organizations in Australia, Brazil, Hong Kong, Malaysia, New Zealand, South Africa, Thailand, the UK and the US. Successful applicants will receive $150,000 in funding through Kindness in the Public Fund Born This Way Foundation. The Cotton On Foundation and the Born This Way Foundation jointly state that their goal is to influence youth around the world and initiate a transformative movement that prioritizes mental health and empowers the younger generation to take action. Data suggests that one in seven young people aged 10 to 19 worldwide experience mental health problems, especially depression and anxiety. And the worst thing is that many of them do not receive the necessary support to fight these diseases. For this reason, it becomes necessary to make resources available, and so we’re starting with this limited edition campaign to lay the groundwork for the project.
See you soon!
