Lancomefamous French cosmetics brand, first collaborated with Louvre Museum run new Christmas cosmetics and skincare collection: Lancôme x Louvredeveloped Lisa Eldridge, Global Creative Director of Lancôme Makeup. The advertising campaign, like the collection itself, was inspired by nine masterpieces of sculpture held in a Parisian museum, including the Venus de Milo, the Nike of Samothrace, Diana of Gabia, the Nymph with a Scorpion, the Venus of Arles, and the sleeping hermaphrodite.
Reviews Zendaya, Aya Nakamura, Amanda Seyfried and He Kongalready face of the brand, designed to representto beauty as a living art. Campaign signed by a fashion photographer Solve Sundsboportrays models dressed in black and with gold jewels as goddesses and is posted on various media, including social media.
“At Lancôme, beauty is art in motion; Beauty itself, as a personal ritual, is a means of expressing and distinguishing oneself through constantly evolving codes – or non-codes. This unprecedented creative partnership with the Louvre is a cultural reflection of this belief and our mission of beauty at Lancôme. As we continue the dialogue between our almost 90-year-old French brand and the most iconic temple of art, we want to continue to use our artistic heritage to open new horizons of beauty for today’s women and celebrate the fact that beauty is eternal. movement,” he says. Françoise Lehmann, president of the Lancôme brand.
“I am delighted with this first collaboration with Lancôme, which highlights with incredible flair the diversity of forms of beauty present in the Louvre collections: a dialogue between cultures and civilizations that transcends time and geography. Campaign ambassadors such as the Venus de Milo, the Nymph with a Scorpion and Diana Gaby give us the opportunity to transpose iconic and inspiring classic images, as well as compare and contrast them with contemporary images and canons. The history of art and beauty, the “creation” of beauty, the search for beauty are closely related. Pop culture – the culture of moving images, advertising, social media and our daily lives – is often inspired by these timeless images and representations, sometimes very academic, sometimes very old. The Louvre collections surprise and fascinate with their ability to give a reading and understanding of how these canons are transformed, how they can be interpreted and how they develop. Through this collaboration, the Louvre, as a contemporary art space, contributes to redefining beauty in the present,” he says. Laurence de Cars, President and Director of the Louvre.