“Beauty is living art.” If you believe this sweet statement, check out The Lancôme x Louvre collection is now in Singapore! Here’s everything you need to know.
Collectibles inspired by art, history and women’s stories.
French cosmetics brand Lancôme and the Louvre Museum in Paris have teamed up to create a seductive collection designed to empower women around the world. It is superbly curated by Lancôme Makeup creative director Lisa Eldridge.
Lancôme also invited its representatives – actresses Zendaya and Amanda Seyfried, French singer Aya Nakamura and Chinese model He Kong – for a breathtaking advertising campaign filmed in the magnificent halls of the Louvre.
Each ambassador strives to embody a specific Greek figure to celebrate the women who pioneered and created space before us – immortalized in stone, alongside those making waves today.
In the campaign, Zendaya pays homage to the mighty Winged Victory of Samothrace. Amanda Seyfried emphasizes Diana Gabi’s independence. Aya Nakamura sees herself in Korine, the rebellious poet. Yi He Kong is fascinated by the beauty of the Venus de Milo.
Hoping to take home an inspiring piece from the collection? Let’s now zoom in on each of them.
Complete collection.
Regarding the eyes, pay attention to Richelieu wing color palette (SGD106), which combines highlighter and four unique eyeshadow shades inspired by the famous Richelieu Gallery in the Louvre. It promises to have shimmery shades and a smooth texture that’s easy to blend.
For lips you can choose L’Absolute Rouge three shades ranging from rosy red to warm orange (S$57 each). Each one glorifies a female deity and tells its own story.
And for your skin, discover Genific (S$199 for 50ml), Lancôme’s symbol of healthy skin, comes in limited edition packaging featuring Goddess Hygieia (goddess of health and purity) in two sizes to choose from.
The Lancôme x Louvre collection is available in the Lancôme e-boutique from September 25th and on Lancôme department store counters from October 2nd.
Speaking of beauty releases in Singapore, check out the cute Peripera collection.