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LeBron James has been a member of the Beats by Dre family for about 15 years, and as he prepares for his 21st season in the NBA, he’s participating in a campaign for the brand, sponsored by his Family members, including his wife Savannah James, participated.
In a video for Kings & Vikings featuring LeBron and Norwegian soccer phenom Erling Haaland, both men were inspired by the words of the most important people in their lives. For Haaland, that’s his father Alfie, a former professional footballer; for James, it’s his wife Savannah.
During her speech, in which LeBron received the Studio Buds+ via her own Studio Pro headphones and shared in the form of a voicemail, she helped hype him up and put his naysayers to shame. “Put Akron on the map again,” she said. “Tell them you’re not done before you play with your son and do it again. Let them know why you don’t have anything to play with. Goat. Tell them why you’re king again.”
The couple’s children Bronny, Bryce and Juri are also in the video, with the youngest pretending to put a crown on her head at one point to show that her dad is indeed still King James.
The focus of this video is that loved ones and Beats Studio Pro are helping these star athletes eliminate noise that can be extremely stressful. But Savannah, Bryce and Juri are more than just faces in ads. They’re actually joining the Beats roster and are the brand’s first-ever family signing. Browne joins the roster in 2022 as the brand’s first high school athlete.
“It’s been very special to watch our partnership with our families grow over the years,” LeBron said in a statement. “Being able to work with them and the people that have become ours since we embarked on this journey It’s a blessing for me to be on the same stage as a brand that is a part of my life. “Family means everything to me! “
As mentioned, in addition to the James family and youngest Haaland, the products featured in the video are also front and center, specifically the Beats Studio Pro ($350) and Studio Buds+ ($170). Check out the full “King & The Viking” campaign below, and learn more about these specific gadgets at beatsbydre.com.
Article continues after video.