The campaign for the new Fiat 600e is a creative extension of the ad for the new 500 Driver.
Again Leonardo DiCaprio is the face of a communication campaign Fiat. Following the success of the “Driver” commercial launched last year for the new 500, the carmaker has unveiled a creative sequel to the video: the claim is “Italian Upgrade”, the face is still the face of the Oscar winner. the winning actor, but the car model is the new 600e.
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Preview today at Lingotto, the video takes place in Italy and is signed migration agency. The music is performed in collaboration with Alfredo Rodriguez, one of the twelve best pianists in the world.
On the 500’s birthday, a new one was also unveiled at the event. Fiat Topolino: For the launch of the new model, the car manufacturer collaborated with five emblematic Made in Italy companies (including Armani, Damiani, Maserati, San Lorenzo Yachts and San Pellegrino), developing a video campaign (signed by Leo Burnett) on digital, each item contains a link to each of the five companies.