The campaign for the new Fiat 600e is a creative extension of the ad for the new 500 Driver.
Again Leonardo DiCaprio is the face of a communication campaign Fiat
. Following the success of the “Driver” commercial launched last year for the new 500, the carmaker has unveiled a creative sequel to the video: the claim is “Italian Upgrade”, the face is still the face of the Oscar winner. the winning actor, but the car model is the new 600e.Read also: ADVERTISING 2023, ALL PROMOTIONS AND NEW ADVERTISING
Preview today at Lingotto, the video takes place in Italy and is signed migration agency
. The music is performed in collaboration with Alfredo Rodriguez, one of the twelve best pianists in the world.On the 500’s birthday, a new one was also unveiled at the event. Fiat Topolino: For the launch of the new model, the car manufacturer collaborated with five emblematic Made in Italy companies (including Armani, Damiani, Maserati, San Lorenzo Yachts and San Pellegrino), developing a video campaign (signed by Leo Burnett) on digital, each item contains a link to each of the five companies.
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