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The choice of Justin Timberlake does not appear to be entirely accidental, since the pop star has been participating in the fashion house’s shows for a few seasons already, and was in fact spotted with his wife Jessica Biel also last June in Paris during the men’s fashion shows. In addition to the singer, tennis player Naomi Osaka and actresses Cate Blanchett, HoYeon, Zhou Dongyu and Lea Seydoux also appear. With the make-up by Pat McGrath, flowers and funny drawings grow on the faces of the stars which recall Kusama’s creative flair, and which distinguish the first drop from this second also on Louis Vuitton signed accessories.
In Milan, the former Garage Traversi reopens for the occasion
And if the brand wants to go to every corner of the world with its activations to communicate this collaboration, in Milan it makes the former Garage Traversi its new home, in the heart of the city, a stone’s throw from Piazza San Babila. The space, closed for 20 years until last winter, is returned to the city completely renovatedbut remaining an important symbol of rationalist architecture designed by Giuseppe de Min. The first multi-storey garage in Milan thus welcomes the famous monogram, dedicating the ground floor and second floor to retail while the brand’s special projects come to life on the first floorbetween immersive pop-ups and artistic exhibitions.