Is Meghan Markle ready to return to social media? we haven’t talked about anything else for several days. Harry’s wife is reportedly gearing up for an Instagram ‘relaunch’ and experts say she could make $1 million per post. The last known (official) account of the Duchess is that of her husband @sussexroyal, who had 9.4 million followers before being deactivated in 2020 when the couple ceased to be senior members of the royal family. According to people familiar with the matter, the Duchess’s new social media profile is ready: the new account will be called @meghan. Decorated with an image of pink flowers, and a source close to his team confirmed this week: “Yes, that’s her. Expect an announcement very soon. He is coming back»
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Meghan Markle is ready to return to Instagram, here is a secret account
The profile already has over 90,000 followers (although there is no post), including several of Meghan’s friends, such as activist Mandana Dayani, who until December last year was president of Archewell, a Sussex media and charity company. A source told the Mail on Sunday: “Everyone in Hollywood is talking about the upcoming reboot. Megan has never hidden that she wants to return to Instagram.»
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How much could the duchess earn
Indeed, prior to her 2018 wedding to Prince Harry, the Suits actress’s personal Instagram boasted over three million followers, and her now-defunct lifestyle blog The Tig had tens of thousands of followers.
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Eric Schiffer, the social media expert who advises The Real Housewives of Beverly Hills stars, former Disney actress Bella Thorne and the cast of the US version of Dragons’ Den, isn’t surprised by all of this: “I don’t think Megan’s return to Instagram will surprise anyone. He has a new talent manager and that’s the next logical step.».
Expert opinion
And according to the expert, the account will soon become one of the most popular on Instagram. “There are celebrities like the Kardashians who can earn $1 million (£790,000) or more from a single post promoting a product. There is no reason why Meghan couldn’t earn such a fee.». But will Meghan become an influencer ready to promote beauty products and so on? “You, as a duchess, must be careful not to be seen selling every item. He will join quality brands and companies that are aligned with his political and social beliefs.»
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Marketing expert Kent Moore, who runs OneEyedSocial and has worked with actors like Star Trek’s Sir Patrick Stewart, is also convinced this profile will be a hit: “I think he would immediately become one of the ten highest paid influencers in the world. Her status is unique as she is a celebrity, actress and member of the royal family. Meghan could charge the absolute minimum of $1 million per post.». And adds details on the potential earnings the Duchess could achieve: “Deals like this could well exceed the $12m (£9.5m) threshold and reach $20m (£15.9m).“.
According to an article in the New York Post, Meghan created the @meghan profile when she launched her Spotify podcast. A source told Page Six: “Meghan was supposed to go live on Instagram, but changed her mind before launching the Archetypes podcast, so now she’s there“.
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on Il Mattino