Some items are used as an idea to visually tell a story in which you can be the protagonist, the writer, or a strategically engaging character. Bags (as well as jewelry and cosmetics) have always been worn by men, but the extent to which aesthetic tolerance it was deliberately drunk by the very sex that historically we are accustomed to calling “strong.” If today most men, regardless of sexual orientation and gender identity, are immortalized by street photographers in this mixture of leather and fabrics of different manufactures, then it would be worth trying to explain what has changed over time. Circana Beth Goldstein reported interest in men’s bags increases by 7% year on yearwhile Lyst has observed over the past three months Increase in search queries by 71% for fanny packs and shoulder bags, 61% for messenger bags, 54% for totes and 31% for backpacks. The latest data is concrete proof that men’s bags are now part of the economy. real trend for investing infor brands, a product that can be promoted using leverage about the eternal rebirth of desireand also create a discussion in which the connection between the parties can be maintained.
How men’s bags were born
Without worrying about the legacy of the Greeks, who have already doomed us to forced coexistence with the indestructible paradigms of the golden ratio, this is in Renaissance that men, faced with the discomfort caused by the lack of pockets, wore bag tied on the leg be able to contain spices, herbs and money. Then, either for design or for sociology, the ends of these small belt-like bags eventually became part of that exclusive project of which money has always been the exponent – the project of social differentiation – sweet bags, small bags filled with aromatic materials or sweets that served both to eliminate unpleasant odors and to signify wealth. If men used jewelry to demonstrate their economic status to women, they could at least try to emphasize social status with bags when the Industrial Revolution began. There birth of railways led to the need to be able to use durable bags that could withstand long trips, and advances in textile manufacturing and metallurgy played a crucial role in the creation case – The commuting phenomenon has led to suitcases being fitted with metal locks to avoid unpleasant openings during transport.
History of the messenger bag
During the First and Second World Wars, the semantics of bags overlaps in their name with the thrift of bread: the bags carried by soldiers are actually identified as bread bags and become an integral part of military field equipment. The equipment, which in the 1980s took over the design of the so-called school folder hit the big screen with Harrison Ford in the role Indiana Jones V Raiders of the Lost Ark (1981). However, there are no traces of this trend, other than the proliferation of technical fitness bags and fanny packs, Adweek’s 1988 Product of the Year. “I don’t know if the world is ready for you and your bag” Rachel Dee explains Friends Joey in an episode where the scapegoat is a shiny leather shoulder bag attached to the broad shoulders of one of the main characters of the American sitcom. Therefore, in the conditions of complete imperialism of the minimalism of the 90s, such a simple accessory as a bag was capable of feminine and shatter a character’s masculinity into a thousand pieces – also thanks to the bar jokes of his friends Chandler and Ross – enough to classify the bag as Murza.
This begins to change in the 2000s, when the Y2K outbreak disrupts all forms of aesthetic refusal. These are the years when logomania boom slowly crosses style with attention to detail metrosexual, young people (mostly cisgender and heterosexual) willing to give fanny packs, purses, and beauty treatments a second chance. Possibly as Zach Galifianakis. Alan in Hangover issue a decree for his return simply because “Indiana Jones wore one of these” – one “men’s bag” Phil, aka Bradley Cooper, wants to celebrate. They took care of everything else Cristiano Ronaldo, Hugh Jackman, Nick Canon, David Beckham AND Justin Theroux do sth. Louis Vuitton A must-have reference guide for leather logo bags. Meanwhile, supportersindie meanness gave a second life to spacious shoulder bags, and alternative boy they dust off their bags, decorating them with pins of their favorite bands. Even Dan Humphreyimmersed in the glamor and preppy Upper East Side high fashion, can’t separate himself from his brown shoulder bags.
Today, men’s bags are just bags.
With exponential growth Street clothes Since 2010, the entire fashion system has been undergoing a general remodeling that has taken the form of a truly new paradigm in which the bottom (street) is never again separated from the top (high fashion) – bags become hybrids of backpacks, shoulder bags and fanny packs and are flaunted at all the podiums, so much so that in 2017 Louis Vuitton decide cooperate with the Supreme. But the turning point is happening primarily at the level of conversation: thanks to the work of creative directors like Alessandro Michele from Gucci, Kim Jones from Dior or Pierpaolo Piccioli at Valentino, bags become just one element in the process of aesthetic and behavioral deconstruction of masculinity. There is, so to speak, the very overcoming of the gender category, so that men begin to wear typically feminine bags: not only Dior Saddle bag presented in a specifically male version Hermes is Stonebut female models are becoming objects of desire for a large group of celebrities, putting an end to the labeling of men’s bags.
Just dig into the arsenal of IT bags owned by Jacob Elordishop large travel bags (designed by Hermès) in crocodile leather from Travis Scottyou will be amazed at how the system works Pharrell Williams with your yellow Louis Vuitton bag worth almost a million euros in the front row at Dior and Kenzo during the latest Paris Fashion Week or scroll through your Instagram feed Mark Forn – where Loewe, Acne Studios or Chanel models coexist without any intervention – understand how much the taste in bags has changed. Moreover, the scenario is artificially reproduced in fashion campaigns of brands such as Bottega Veneta, whose style on bags evokes an in vitro dimension of luxury so physically authentic that it eclipses any questions regarding gender. And, if in the FW23 campaign Diesel with Estonian rapper Tommy CashOTB’s 1DR bag serves as a narrative pretext for utopia ( DieselTopia) clothes without any disagreement, let’s try calling them just bags. You can do without a pretext or gender, why not even a bag.