J Balvin has proven to be one of the biggest entertainment icons in the world, and his influence has spilled over into the world of sports, where he has shown deep friendships He’s experienced this with legends like Cristiano Ronaldo, Saul Canelo Alvarez and even Michael Jordan.
Just in recent weeks, news broke that the Colombian singer would be working on a new collaboration with Jordan.Last week, man from Antioquia competed in NascarThe film features an emotional meeting with the Chicago Bulls icon, which raised eyebrows when one of Jordan’s bodyguards nearly stopped the greeting between the two stars.
The good news is that J Balvin will be collaborating with Nike to launch a new line of Jordan Brand sneakers. In 2020, J Balvin became the first Latin and Colombian singer to create sneakers with Jordan Brand. Now, it’s hitting the sneaker and fashion markets with a white boot, a dash of brown and beige, and some yellow highlights. It attempts to mark the context within its collection with this design.
Michael Jordan surprised his followers at the Nascar games by competing in a new collaboration with J Balvin, also within the framework of the 35th anniversary of the first Air Jordan in history ongoing. Made entirely of leather with elephant print and translucent rubber sole embellished with stars. Coupled with Nike’s Air technology, it becomes a comfortable, unique and unparalleled shoe.
“I’m telling the story of my city, Medellín. It’s like we’re going through the most difficult times, and then we turn that energy into a positive one. That’s why I think about sunsets. Sunsets are days that are about to leave, The days are over. It’s time for a new day. That was the inspiration and that was the inspiration for the whole collection, super, super clean,” said J Balvin.
Colombia’s sneaker culture hopes to maintain sales growth of at least 5.09% from 2023 to 2028. Globally, the industry’s sales are expected to grow by 6.77% from 2023 to 2027, according to data shared by global data and business intelligence platform Statista. Sneakers have gone from an accessory to a global culture, and Colombia is no stranger to it. This is why people have high hopes for J Balvin’s third collaboration with Nike.