Michael Jordan’s $5.1 billion brand pays tribute to $75 million athlete’s ‘incredible’ success

Luka Doncic just joined Michael Jordan in the stratosphere, where the air is very thin. The Dallas Mavericks star, who the NBA world is trying to knock down a notch in comparison to MJ, just became the only player in NBA history to record six consecutive 30-point triple-doubles. Not only that, he also led Dallas to a 142-124 victory over Detroit to complete the feat. Jordan Brand, which signed Doncic to a $75 million deal in 2019, just verified Doncic’s charisma on the Jumpman23 Instagram page.

The brief message of congratulations was filled with an air of quiet confidence. “incredible. except you,” Jumpman23 Stories said. Doncic finished the game with a jaw-dropping 39-10-10. As the final buzzer sounded, he broke the records of Russell Westbrook and Oscar Robertson. He was also the first player to record his fifth consecutive 35-point triple-double.

Doncic’s relationship with Jordan Brand will remain unchanged for the near future. He signed a multi-year contract extension in 2023, keeping him with the Jordan family until 2029. That means the Jumpman will be a part of every Doncic phenomenon whether others like it or not.

MJ-level greatness is no exception

Doncic is off to a strong start in 2024, scoring 73 points in the game to become the fourth-highest single-game scorer in both Wilt Chamberlain’s records. Mavericks coach Jason Kidd claims his strongman’s tears gave him the right to be part of the conversation alongside Michael Jordan and Kobe Bryant.

The NBA community hasn’t been too kind to this. While the Jumpman page remained silent on the matter, Shaquille O’Neal shared the comment without any context, although he said it was too early to discuss Luka in the conversation. His TNT colleague Jamal Crawford bristled at the comparison. Two-time Coach of the Year Hubie Brown lists ““separation” Doncic from the greats. Spurs star Tony Parker admits Doncic is ‘incredible,” But he believes NBA rules are different for Doncic and NBA veterans.

Jumpman’s comments today are made even clearer by the attention he received a month ago. Regardless, Doncic took the criticism from his coach in stride and maintained a consistent presence on the court. What’s next for Doncic?