New ad starring LeBron James hints at his desire to play in the NBA with his two sons

LeBron James stars in a new commercial for Beats by Dre as the NBA superstar prepares for his 21st season of professional basketball as he looks to lead the Los Angeles Lakers as the oldest active player in the league The team regained the championship. While this is far from the first pre-season movie ad Beats has released featuring James, it’s notable for a few reasons — including a surprising hint that the 38-year-old James might How long do you hope to continue playing in the NBA?

The two-minute video is narrated as a voicemail by LeBron’s wife, Savannah James. It also includes Manchester City and Norwegian football star Erling Haaland, considered the best goalscorer in the sport at the moment, who has received a gift from his father, former professional footballer Alf-Inge Haaland of similar voicemails.

In intertwined voiceovers, both Savannah and Alf Inge referenced the high expectations placed on their respective superstar family members. But it was the final line of Savannah’s narration that caught fans’ attention on Monday.

“Stress doesn’t break you, it nourishes you,” Savannah tells LeBlanc in voiceover. “I mean, 21 years later, you get stronger… Tell them you’re not done until you play with your son. And then do it again.”

Savannah noted that LeBron has repeatedly expressed a desire to be the first NBA player to be teammates with a son, specifically LeBron “Bronny” James, the eldest of his and Savannah’s three children, via video Pan to a close-up of Brownie to emphasize her narration. . But when Savannah says, “Just do it again,” the camera pans to their youngest son, Bryce.

This is the first time anyone associated with James has publicly hinted that he might want to stay in the NBA long enough to play not only with Bronny, but also with Bryce. Bronny, a freshman at USC, is technically eligible for the 2024 NBA draft, but it remains to be seen how many games he plays for the Trojans this season as he continues to recover from a cardiac arrest over the summer. .

Meanwhile, Bryce is a rookie guard in the 2025 class who is currently ranked as a three-star prospect by 247sports. But 16-year-old Bryce has experienced a growth spurt in recent years and is now 6-foot-6, 3 inches taller than his older brother. He recently went on a recruiting trip to Ohio State, where his father is a big supporter of the state’s football program, and left with a job offer.

(Want great stories delivered straight to your inbox? Create or log in to your Fox Sports account to follow leagues, teams and players to receive personalized daily newsletters.)

Bryce currently attends Notre Dame High School in the Sherman Oaks neighborhood of Los Angeles. It is a well-known athletic powerhouse, with many graduates going on to play professional sports, most notably current MLB stars Giancarlo Stanton of the New York Yankees and Hunter Green of the Cincinnati Reds .

Bryce is currently not eligible for the draft until 2026. By then, his 2026-27 NBA rookie season is expected to be LeBron’s 24th season in the NBA, which will easily surpass Vince Carter’s 22 seasons as the longest career in NBA history.

---

---