On Thursday, as guests descended upon the Chateau Marmont’s salon, where Aperol Spritzes and Negronis awaited them, they found themselves in a world of true “quiet luxury”, a concept celebrated by the Brunello Cucinelli brand. Visitors dressed in Brunello Cucinelli clothes matched the elegance of the softly lit castle. It was a sea of understated neutrals, impeccably tailored suits and the occasional dainty piece of jewelry.
The “Una Serata Italiana” (Italian evening), hosted by Brunello Cucinelli himself, was attended by members of the Cucinelli family, Oprah, Gwyneth Paltrow and Brad Falchuk, Jennifer Lopez and Ben Affleck, Demi Moore, James Marsden, Chris Pine, Jon Hamm, Jeremy Allen White , Henry Golding, Ava DuVernay, Kathryn Hahn, Rashida Jones, Jay Ellis, Ashley Park and Paul Foreman, Mandy Moore, Gia Coppola and Honor Titus, Alessandra Ambrosio and others.
While the evening was undoubtedly star-studded, a deep sense of connection filled the room. The Cucinelli family has recently made Los Angeles their second home and has a deep affection for the brand’s friends in Los Angeles. Each person present was either a friend of Mr. Cucinelli or had connections with someone in the Cucinelli family. The big question of the evening was: “How do you know this band?” It felt like you were at a huge family reunion. The atmosphere was so inviting that even Demi Moore brought her tiny long-haired Chihuahua, Pilaf, securely in her bag. “She’s a star! I’m just a carrier!” Moore said, laughing.
During the dinner, Mr. Cucinelli shared a few words encouraging young guests to lead more connected lives. He remarked: “We have stopped looking at the sky and the stars, and we are no longer dizzy with all these beautiful thoughts,” he said. “I always tell my employees: try not to be online all the time, try to be connected to all of the above, to creativity,” he said, ending with a toast to being good, kind, creative individuals who dream big.
Cucinelli’s toast sets the tone for the dinner. Guests hid their phones, enjoyed family-style hors d’oeuvres and enjoyed conversation. The atmosphere felt like a festive prelude, much like a family dinner as partygoers moved between tables, tiramisu in hand, to catch up before heading back into the warm Los Angeles night.