A versatile actress admired by critics and audiences alike, and a favorite muse of cinema’s greatest directors, Penélope Cruz will represent the Italian brand in a global advertising campaign divided into two phases. The first phase will coincide with the launch of the women’s collection on October 23-24-Winter, in which the actress will move on to the second Geox campaign dedicated to the Spring-Verano 24 season.
“Mario Moretti Polegato, founder and president of GEOX, said: “We look forward to starting an exciting new chapter. “Our company has grown significantly over the past few years and we are thrilled to have Penelope Cruz as our first GEOX supplier. She will convey our new brand position to the world as she embodies the evolution of style that defines the line between beauty, well-being and comfort, a great philosophy that has always supported our product design.”
GEOX continues to make great strides and is a leader in its segment around the world. Their clients are fueling a desire to expand their reach and develop a specific market focus, especially targeting women clients.
The inversion is an integral part of the strategy to accelerate marketing activities in recent years, which will be particularly focused on the 2023/2024 women’s collection. “A highly regarded attorney like Penelope Cruz will add tremendous value to the impact of our communications. Penelope represents professionalism, simplicity, strength, grace and character – all the values we believe in and want to express,” said Livio Libralesso, CEO of GEOX.
The images and advertisements, shot in Madrid, were created by Gray Sorrenti, a photographer and film director, and the music was composed by Eduardo Cruz, the director of Penelope.
Launched by M&C Saatchi in Milan, the campaign will be launched globally across all media types in September.
*Images: Courtesy