L’Oreal Paris
Twenty-eighteen years was perhaps the pinnacle of L’Oréal Paris’ involvement at the Cannes Film Festival, with the press being given exclusive behind-the-scenes photographs and The show is worth it from the Croisette. This year, the French giant has limited itself – at least for us in New Zealand – to these studio shots below for spokeswoman Aditi Rao Hydari, Katherine Langford, Liya Kebede and Iseult. The rest appeared on their Instagram pages (including the photo of Aishwarya Rai Bachchan above) and websites, as well as the social media accounts of their respective ambassadors.
The American website L’Oréal Paris has perhaps shown the best results among beauty reviews this year.
Aston Martin was the only entity to increase its spending on the festival this year, while we saw less press activity from other players, even long-time event sponsors.
L’Oreal Paris
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