L’Oreal Paris
Twenty-eighteen years was perhaps the pinnacle of L’Oréal Paris’ involvement at the Cannes Film Festival, with the press being given exclusive behind-the-scenes photographs and The show is worth it from the Croisette. This year, the French giant has limited itself – at least for us in New Zealand – to these studio shots below for spokeswoman Aditi Rao Hydari, Katherine Langford, Liya Kebede and Iseult. The rest appeared on their Instagram pages (including the photo of Aishwarya Rai Bachchan above) and websites, as well as the social media accounts of their respective ambassadors.
The American website L’Oréal Paris has perhaps shown the best results among beauty reviews this year.
Aston Martin was the only entity to increase its spending on the festival this year, while we saw less press activity from other players, even long-time event sponsors.
L’Oreal Paris
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Alynn Moraes, Laetitia Casta, Milla Jovovich, Kirsten Dunst on the Cannes red carpet
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Jennifer Lawrence, Doutzen Kroes, Cheryl Cole, Eva Longoria on the fourth day of the Cannes Film Festival
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Aishwarya Rai Bachchan, Araya A. Hargate, Kendall Jenner and Ming Xi dial up the glam at Cannes Film Festival, day four
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Cannes Film Festival: Highlights from the final night and week
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Araya A. Hargate, Deepika Padukone, Praya Lundberg and Kangana Ranaut at the fourth day of the Cannes Film Festival
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Day 1 of the Cannes Film Festival: Romee Strijd, Isabelle Adjani and Li Yuchun on the red carpet
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Cannes Film Festival Day 8: Sonam Kapoor, Ming C, Maria Borges, Paris Hilton, Doutzen Kroes, Natasha Poly
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Aishwarya Rai, Karlie Kloss, Paris Hilton, Kendall Jenner, Liu Wen among celebrities at the AmFAR Gala in Cannes